MO9522 - The Marketing and Logistics Interface

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What will I learn on this module?

The module aims to provide you with the knowledge and skills of applying a variety of Marketing and Logistics knowledge at the subject interface to support business decision making in this area. The module is delivered to you using weekly lectures and seminars, principally concentrating on the development of your subject skills and interpretation of the subject area. Within this module, you will cover ten main topics:

• The Global Customer;
• Overcoming Marketing/ Logistic interface barriers;
• The era of Network Competition; Logistics / Marketing Customer Value;
• Synchronous Supply;
• Managing Risk at the Marketing/Logistics Interface;
• Evaluating Market Channels;
• Channel Design;
• Logistics in the world of e-business;
• Digital Marketing and Logistics

The module will lead you to the development of subject specific skills and confidence in handling the knowledge gained. In doing so, it will expose you to a wide range of subject techniques in the Marketing and Logistics subject area. You will become aware of the role of the subject in the business context. Furthermore, you will gain an understanding of the role of the Marketing and Logistics functions and the development of various business problem solving models related to these areas.

On completing the module you will be able to select and apply the appropriate techniques to support business problem solving in a variety of situations. You will have developed relevant skills to support the theoretical material introduced throughout the module. You will create and design appropriate models as well as the use of appropriate theory.

How will I learn on this module?

The 2 x one-hour weekly lectures will provide you with a theoretical underpinning of the module content, supported by a one - hour weekly seminar which will give you an opportunity to practice the various techniques and topics studied, allowing you to build up a subject proficiency and the necessary skills of interpretation and communication of findings.

There will be a number of additional exercises housed on the module’s e-learning portal that will permit you to undertake further study independently. The module has a supporting reading list that provides you with an opportunity to see how the various decision making techniques are applied to further managerial and research-based problems.

Your directed study will support the work you have undertaken in the contact sessions. You will be expected to keep up-to-date with your lecture programme. In addition, you will be set a selection of exercises to complete in seminars. To aid with self-assessment on progress, solutions to these exercises will be made available to you on the e-learning portal where appropriate.
Independent learning time is set aside for learning activities, self-identified by you, to gain a deeper and broader knowledge of the subject. You may complete the review exercises, work with the electronic support tools (such as recordings of applications), or undertake further reading.
The problem solving nature of the seminars means that tutor (formative) feedback will be received continuously. Solutions to both seminars and directed learning activity on the e-learning portal will be aid knowledge and provide formative assessment.

How will I be supported academically on this module?

Support will be provided to you by a member of academic staff leading the module and providing the lecture input. A team of academic staff are allocated to groups of about 20 students at seminars, which provides a closer, more personal academic support. These groups are typically based on study programme cohorts, so you will be taught here alongside fellow members from your particular degree.

Your module is supported by an e-learning portal, which houses lecture materials, seminar exercises and data files, alongside assessment details and various support facilities such as recordings of certain lectures and IT applications, alongside other electronic support facilities such as indicated above.

You will be provided with a wide-ranging electronic reading list that comprises of various academic reports, conference papers and journal articles that showcase the application of various quantitative techniques presented in the module.

The module assessment consists of two inter-related tasks (75% Assignment) and (25% Literature Review) which will be distributed throughout your teaching semester. This will encourage your active participation in the learning process throughout the semester. The eLearning portal will be used to permanently host these tasks after release to ensure that you can access the information required at all times.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:
1. Understand a variety of Marketing and Logistics techniques and their application to the analysis and interpretation of business knowledge for a variety of organisational applications. (MLO1)
2. Understand and demonstrate the role of Marketing and Logistics as an aid to decision making; through the selection of techniques to assist in the solution of business problems. (MLO2)

Intellectual / Professional skills & abilities:
3. Evidence skills in the handling of business information and data and the corresponding findings of its analysis for progression to more advanced contexts. (MLO3)

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

How will I be assessed?

The module formative assessment consists of several inter-related tasks which will be distributed throughout your teaching semester.

This will encourage your active participation in the learning process throughout the semester.

The eLearning portal will be used to permanently host these tasks after release to ensure that you can access the information required at all times.

Your work on these tasks will provide you with further chance to study the various areas of the subject, as well as forming the pre-work for seminars.

An assignment, representing 100% of the module mark will be based on an answer to questions covering all of the tasks completed.

Pre-requisite(s)

None

Co-requisite(s)

None

Module abstract

It is expected that you will enter employment with an appropriate level of subject understanding and proficiency in everyday business scenarios. This module provides these essential business skills giving you a theoretical understanding and applications supported through practical exercises in relationship to the 2 main interrelated functions of Marketing (providing the product demand) and Logistics (providing the product availability). You will work on a number of key techniques linked to which are set practical, supporting work for practice and specific items relating to your assessment. You will undertake various assessment tasks both formative and summative tasks which places emphasis on your findings and problem solving interpretation. These analytical, practical and interpretative skills are directly transferable to your working life, through part-time employment, placement or full-time graduate role. Your additional experiences within the module centre on support reading giving you additional awareness of the broad applicability of the module content across the wider business and management subject area.

Course info

UCAS Code N800

Credits 20

Level of Study Undergraduate

Mode of Study 4 years with a placement (sandwich)/study abroad

Department Newcastle Business School

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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