SP3003 - Sport in the Headlines

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What will I learn on this module?

This module is designed to provide you with the knowledge and understanding of how sport is portrayed in the media. You will consider the relationships between the media and sports stakeholders as well as the impact of sports reporting on modern society. You will examine the various forms of media communication in the sports arena and will discuss how different sports have embraced technology as a means of communication. You will focus your studies on aspects of both sport development and management and will be introduced to theories linked to current examples of how sport is reported in the media. You will be assessed by a presentation and blog, both of which will allow you to explain and explore media issues in sport development and management.

How will I learn on this module?

You will learn via a combination of group sessions (lectures), small group sessions (seminars) and independent/tutor guided independent learning. The module has a one-hour weekly lecture where we will consider the various media sources and how sport is portrayed within these. There will be a focus on theories surrounding sport and the media from both a sport development and management perspective. There will be two one hour seminars per week, which will be facilitated by group tasks, team working, communication and interpersonal skills and will allow you to reflect on your learning. The seminars will draw heavily on discussions of media case studies and consideration of wider perspectives on issues that will develop your thinking skills.
Use of the modules e-learning portal will be essential, as this will support the work you will be undertaking in the lectures and seminars, it will also contain additional exercises that will allow you to undertake further practice independently.

How will I be supported academically on this module?

The module teaching team will provide you with support in both lectures and seminars. You will be able to access teaching materials on line via the ELP to help you to prepare for sessions. This site also contains the reading list for the module, a discussion board where you can ask questions and other supportive teaching materials.
The seminars will provide you with weekly opportunities for direct and interactive formative feedback on you your progress and understanding. You will be able to engage in small group discussions with peers and you will be able to ask questions regarding the assessment during this time. Formative assessment may take place in the form of question and answer sessions, small group tasks or presentations. Staff are also available outside of formal teaching sessions for one to one support; staff contact details are made available to you on the ELP and you can usually book tutorials online with staff.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

By the end of this module you should be able to:

Knowledge & Understanding:
LO1 - Understand the role of the media in sport development and management settings

Intellectual / Professional skills & abilities:
LO2 – Display developing reflection skills through exploring sport development and management media related issues

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
LO3 – Consider the wider impact of the media on sport development and management practices

How will I be assessed?

You will be assessed by a presentation (in pairs) (50%, LO 1, 2) at the end of semester one, and a blog that can be developed throughout the module, and submitted at the end of semester two (50%, LO 2, 3).

Formative assessment and feedback on presentation and report writing skills will be provided. The blog can be built up over time in seminars and workshops, and you will have the opportunity to have feedback on your progress.

The feedback on the final assessments will be provided through assessment rubric with a key strength and weakness highlighted in summary text on the ELP site blackboard.





Module abstract

We are constantly reminded of sport through various media outlets, be these “traditional” such as newspapers and television or more modern such as social media. Sport is therefore in the headlines a great deal.
It is important for sport development and management practitioners to have an awareness of the reciprocal relationship between sport and the media and how this relationship has changed and developed. This module will help you to understand, foundationally, the role of the media in the coverage of sport and the associated wider implications. It will also develop your awareness of how sport impacts on the media and how this may have changed over time. You will develop a sound understanding of contemporary media issues in sport development and management within this module.

Course info

UCAS Code C6N9

Credits 20

Level of Study Undergraduate

Mode of Study Foundation year followed by a further 3 years full-time study

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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