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Join our stimulating MSc Marketing course and tailor your course to suit your needs. Explore the fundamental principles of marketing alongside contemporary issues – how much budget should really go into content? Can big data turn marketing into a science? How have newcomers like Lidl and Aldi shaken up the UK retail sector? This Masters will allow you to pursue your interests and specialise in an area of your choice.

You will develop a sophisticated understanding of the central role marketing plays in contemporary business strategy. Whether you have an undergraduate business background or not, this specialist Masters will equip you with advanced marketing knowledge and the key management capabilities that will ensure you make an immediate impact in the workplace.

Our MSc Marketing course is taught by academics at Newcastle Business School, which is double AACSB accredited in business and accounting and reflects the international reputation of our research as well as the passion of our teaching staff. You will be part of a vibrant business community, where you will be encouraged to engage with staff research throughout your course. You will also benefit from access to our valuable network of external partners and contacts.

In the second semester of year 2 of this programme you will choose to complete either a Master’s Internship or Master’s Study Abroad module. If you choose the internship option, we will work with you to secure an internship opportunity relevant to the industry sector you are most interested in. If you choose the study abroad option, we have an extensive network of high ranking academic institutions for you to choose from to complete the Study Abroad module.

Course Information

Level of Study
Postgraduate

Mode of Study
2 years Full Time (with advanced practice/study abroad in the second year)

Department
Newcastle Business School

Location
Law and NBS Building, City Campus East

City
Newcastle

Start
September 2019

Videos / Marketing

Watch Principal Lecturer Dr David Hart discuss the Marketing Masters in a Minute (or so), and then discover more about Newcastle Business School's double accreditation from the Association to Advance Collegiate Schools of Business (AACSB international).

Book an Open Day / Experience Marketing MSc

Visit an Open Day to really get an inside view of what it's like to study Marketing at Northumbria. Speak to staff and students from the course and discover your funding options.

You will learn through a stimulating mix of lectures, seminars and workshops based around real life business case studies, enhanced by a team-building residential event early in the programme and an intensive team-based business simulation event later on.

You will study core modules in:

• Marketing Strategy

• Marketing Research and Analytics

• Developing Global Management Competencies

To complement your core modules you will have the chance to select two specialist modules in semester two. The option modules will cover issues such as branding, consumer consumption and global marketing.

For your final project you will have the choice of either an individual dissertation on a marketing subject of your choice (working alongside a marketing academic), or to work in our Business Clinic on a team-based consultancy project, where you will work with a real client to find solutions to real-life business problems.

Book an Open Day / Experience Marketing MSc

Visit an Open Day to really get an inside view of what it's like to study Marketing at Northumbria. Speak to staff and students from the course and discover your funding options.

You will be taught by leading academics and supported by our experienced staff, many of whom have worked in business as well as academia.

Your modules will be delivered via a range of methods including seminars, workshops and action learning sets. There is, however, minimal formal classroom teaching and lecturing on this programme and you will be expected to actively self-initiate learning opportunities to a significant extent.

All modules on this programme are supported by professors and research-active academics who are at the forefront of their subject areas, and who offer one-to-one consultation, office hours, and timely communication via digital platforms. An extensive programme of academic skills support is also available from staff in our University Library. Extensive feedback, from both tutors and peers is built into the course. Whatever your background, we will help you take the more critical, deeper and research-informed approach that is needed for a Masters degree at a UK university.

Inspirational staff / Marketing MSc

Here are just a few of Northumbria's academic staff with expertise in Marketing. Click through to 'All staff profiles' to explore further.

Book an Open Day / Experience Marketing MSc

Visit an Open Day to really get an inside view of what it's like to study Marketing at Northumbria. Speak to staff and students from the course and discover your funding options.

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional.

The 24/7 University Library achieves some of the highest levels of student satisfaction in the UK and has held the Cabinet Office accreditation for Customer Service Excellence since 2010.

The University has also invested heavily in IT labs and facilities. Business software includes ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, and specialist decision-making software.

Technology Enhanced Learning (TEL) is embedded throughout the course. We use tools such as the ‘Blackboard’ eLearning Portal, lecture capture software to allow for catch-up streaming, and electronic reading lists that will guide your preparation for seminars and independent research.

Facilities / Marketing

Explore some of the outstanding facilities available at Newcastle Business School.

Book an Open Day / Experience Marketing MSc

Visit an Open Day to really get an inside view of what it's like to study Marketing at Northumbria. Speak to staff and students from the course and discover your funding options.

Our staff are actively pushing at the frontiers of knowledge and generating new understanding and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading (REF 2014).

Throughout your course, you will be an active participant in the thriving research culture that is at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on current real world issues. Much of our research takes place in collaboration with business partners, and by engaging with our ongoing work you will have opportunities to build a network of valuable contacts during your time here.

Book an Open Day / Experience Marketing MSc

Visit an Open Day to really get an inside view of what it's like to study Marketing at Northumbria. Speak to staff and students from the course and discover your funding options.

On completion of the course, you will have a broad understanding of strategic marketing as well as valuable expertise in your chosen pathway.

You will have strong emotional, cultural and business intelligence, allowing you to excel in decision-making, information handling and project management. These attributes will make you a strong candidate for management positions within marketing. You’ll also be equipped to enter a consultancy role, or to undertake further research either within or outside of Higher Education.

Newcastle Business School is partnered with the Chartered Institute of Marketing (CIM), and our existing marketing courses are accredited under the CIM’s Graduate Gateway, allowing students the opportunity to undertake professional examinations upon completion of their course. Taking your skills to the next level with a Marketing Masters from Northumbria will help you stand out from the crowd when seeking professional employment.

A Masters course that takes two years, instead of just one, will carry particular weight with employers. They’ll understand that you’ll have a deeper understanding of topics as well as more experience - either in the workplace via an internship or from another cultural perspective via study abroad.

Book an Open Day / Experience Marketing MSc

Visit an Open Day to really get an inside view of what it's like to study Marketing at Northumbria. Speak to staff and students from the course and discover your funding options.

Entry Requirements 2019/20

Standard Entry

Applicants should normally have:

A minimum of a 2:2 honours degree or equivalent, or substantial experience of working in a business organisation.

International qualifications:
 
If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry
 
English Language requirements:
 
International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).
 
*The university accepts a large number of UK and International Qualifications in place of IELTS.  You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

Fees and Funding 2019/20 Entry

Full UK Fee: £12,000

Full EU Fee: £12,000

Full International Fee: £18,000

ADDITIONAL COSTS

There are no Additional Costs

FUNDING INFORMATION

Click here for UK and EU Masters funding and scholarships information.

Click here for International Masters funding and scholarships information.

Click here for UK/EU Masters tuition fee information.

Click here for International Masters tuition fee information.

Click here for additional costs which may be involved while studying.

Click here for information on fee liability.

 

 

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* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

Any Questions?

Our admissions team will be happy to help. They can be contacted on 0191 406 0901.

Contact Details for Applicants:

bc.applicantservices@northumbria.ac.uk

Current, Relevant and Inspiring

We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.

Your Learning Experience find out about our distinctive approach at 
www.northumbria.ac.uk/exp

Admissions Terms and Conditions - northumbria.ac.uk/terms
Fees and Funding - northumbria.ac.uk/fees
Admissions Policy - northumbria.ac.uk/adpolicy
Admissions Complaints Policy - northumbria.ac.uk/complaints

Order your prospectus

If you're a UK/EU student and would like to know more about our courses, you can order a copy of our prospectus here.

Get a downloadable PDF of this course and updates from Newcastle Business School

Enter your details to receive an email with a link to a downloadable PDF of this course and to receive the latest news and information from Northumbria University

* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

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