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Join our stimulating MSc Marketing course and tailor your course to suit your needs. Explore the fundamental principles of marketing alongside contemporary issues – how much budget should really go into content? Can big data turn marketing into a science? How have newcomers like Lidl and Aldi shaken up the UK retail sector? This Masters will allow you to pursue your interests and specialise in an area of your choice.

You will develop a sophisticated understanding of the central role marketing plays in contemporary business strategy. Whether you have an undergraduate business background or not, this specialist Masters will equip you with advanced marketing knowledge and the key management capabilities that will ensure you make an immediate impact in the workplace.

Our MSc Marketing course is taught by academics at Newcastle Business School, which is double AACSB accredited in business and accounting and reflects the international reputation of our research as well as the passion of our teaching staff. You will be part of a vibrant business community, where you will be encouraged to engage with staff research throughout your course. You will also benefit from access to our valuable network of external partners and contacts.

In the second semester of year 2 of this programme you will choose to complete either a Master’s Internship or Master’s Study Abroad module. If you choose the internship option, we will work with you to secure an internship opportunity relevant to the industry sector you are most interested in. If you choose the study abroad option, we have an extensive network of high ranking academic institutions for you to choose from to complete the Study Abroad module.

Course Information

Level of Study
Postgraduate

Mode of Study
2 years Full Time (with advanced practice/study abroad in the second year)

Department
Newcastle Business School

Location
City Campus, Northumbria University

City
Newcastle

Start
September 2019

Videos / Marketing

Watch Principal Lecturer Dr David Hart discuss the Marketing Masters in a Minute (or so), and then discover more about Newcastle Business School's double accreditation from the Association to Advance Collegiate Schools of Business (AACSB international).

Book an Open Day / Experience Marketing MSc

Visit an Open Day to really get an inside view of what it's like to study Marketing at Northumbria. Speak to staff and students from the course and discover your funding options.

You will learn through a stimulating mix of lectures, seminars and workshops based around real life business case studies, enhanced by a team-building residential event early in the programme and an intensive team-based business simulation event later on.

To complement your core modules you will have the chance to select two specialist modules in semester two. The option modules will cover issues such as branding, consumer consumption and global marketing.

For your final project you will have the choice of either an individual dissertation on a marketing subject of your choice (working alongside a marketing academic), or to work in our Business Clinic on a team-based consultancy project, where you will work with a real client to find solutions to real-life business problems.

Book an Open Day / Experience Marketing MSc

Visit an Open Day to really get an inside view of what it's like to study Marketing at Northumbria. Speak to staff and students from the course and discover your funding options.

You will be taught by leading academics and supported by our experienced staff, many of whom have worked in business as well as academia.

Your modules will be delivered via a range of methods including seminars, workshops and action learning sets. There is, however, minimal formal classroom teaching and lecturing on this programme and you will be expected to actively self-initiate learning opportunities to a significant extent.

All modules on this programme are supported by professors and research-active academics who are at the forefront of their subject areas, and who offer one-to-one consultation, office hours, and timely communication via digital platforms. An extensive programme of academic skills support is also available from staff in our University Library. Extensive feedback, from both tutors and peers is built into the course. Whatever your background, we will help you take the more critical, deeper and research-informed approach that is needed for a Masters degree at a UK university.

Inspirational staff / Marketing MSc

Here are just a few of Northumbria's academic staff with expertise in Marketing. Click through to 'All staff profiles' to explore further.

Book an Open Day / Experience Marketing MSc

Visit an Open Day to really get an inside view of what it's like to study Marketing at Northumbria. Speak to staff and students from the course and discover your funding options.

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional.

The 24/7 University Library achieves some of the highest levels of student satisfaction in the UK and has held the Cabinet Office accreditation for Customer Service Excellence since 2010.

The University has also invested heavily in IT labs and facilities. Business software includes ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, and specialist decision-making software.

Technology Enhanced Learning (TEL) is embedded throughout the course. We use tools such as the ‘Blackboard’ eLearning Portal, lecture capture software to allow for catch-up streaming, and electronic reading lists that will guide your preparation for seminars and independent research.

Facilities / Marketing

Explore some of the outstanding facilities available at Newcastle Business School.

Book an Open Day / Experience Marketing MSc

Visit an Open Day to really get an inside view of what it's like to study Marketing at Northumbria. Speak to staff and students from the course and discover your funding options.

Our staff are actively pushing at the frontiers of knowledge and generating new understanding and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading (REF 2014).

Throughout your course, you will be an active participant in the thriving research culture that is at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on current real world issues. Much of our research takes place in collaboration with business partners, and by engaging with our ongoing work you will have opportunities to build a network of valuable contacts during your time here.

Book an Open Day / Experience Marketing MSc

Visit an Open Day to really get an inside view of what it's like to study Marketing at Northumbria. Speak to staff and students from the course and discover your funding options.

On completion of the course, you will have a broad understanding of strategic marketing as well as valuable expertise in your chosen pathway.

You will have strong emotional, cultural and business intelligence, allowing you to excel in decision-making, information handling and project management. These attributes will make you a strong candidate for management positions within marketing. You’ll also be equipped to enter a consultancy role, or to undertake further research either within or outside of Higher Education.

Newcastle Business School is partnered with the Chartered Institute of Marketing (CIM), and our existing marketing courses are accredited under the CIM’s Graduate Gateway, allowing students the opportunity to undertake professional examinations upon completion of their course. Taking your skills to the next level with a Marketing Masters from Northumbria will help you stand out from the crowd when seeking professional employment.

A Masters course that takes two years, instead of just one, will carry particular weight with employers. They’ll understand that you’ll have a deeper understanding of topics as well as more experience - either in the workplace via an internship or from another cultural perspective via study abroad.

Book an Open Day / Experience Marketing MSc

Visit an Open Day to really get an inside view of what it's like to study Marketing at Northumbria. Speak to staff and students from the course and discover your funding options.

Entry Requirements 2019/20

Standard Entry

Applicants should normally have:

A minimum of a 2:2 honours degree or equivalent, or substantial experience of working in a business organisation.

International qualifications:
 
If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry
 
English Language requirements:
 
International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).
 
*The university accepts a large number of UK and International Qualifications in place of IELTS.  You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

Fees and Funding 2019/20 Entry

Full UK Fee: £12,000

Full EU Fee: £12,000

Full International Fee: £18,000

ADDITIONAL COSTS

COST/S TO BE MET BY STUDENTS: - Mandatory residential team building weekend for students who selected module NX0472 - Mandatory visit to Museum of Brands, London for students who selected MK9707 - Optional costs to undertake various professional exams form the body benefitting from exemptions offered through the course. These would be taken on completion of the course.

FUNDING INFORMATION

Click here for UK and EU Masters funding and scholarships information.

Click here for International Masters funding and scholarships information.

Click here for UK/EU Masters tuition fee information.

Click here for International Masters tuition fee information.

Click here for additional costs which may be involved while studying.

Click here for information on fee liability.

 

 

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Modules Overview 2019/20

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

MK9705 -

Strategic Marketing for Sustainable Competitive Advantage (Core,20 Credits)

The module takes a contemporary and strategic view of marketing, and aims to help you develop a critical understanding of concepts, theories and techniques in the context of strategic marketing management at an advanced level. The intention is to support the development of knowledge and skills required to undertake strategic analysis of markets and organisations and formulate a competitive and sustainable marketing strategy. A contemporary approach to marketing is adopted throughout the module, as you will have the opportunity to learn and discuss the concepts that have changed the way we perceive marketing today, such as Responsible Marketing, Digital Marketing, value co-creation and disruptive innovation.

You will be introduced to Marketing at a strategic level of a business, and understand how marketing decisions are made in the context of other essential business functions; i.e. financial planning, operations and supply chain management, and human resource management. This will be addressed through engagement with a Business Simulation game delivered through workshops.

Within this module, you will cover three main areas associated with strategic marketing:

1) Developing appropriate marketing strategies:

• Marketing Audit
• Assessing Micro- and Macro-environmental factors
• Customer profiling and the customer journey
• New product development
• Delivering and communicating customer value

2) Implementation of strategies:

• Branding and brand management
• Sales management
• Retail Management and Marketing Channels
• Internet Marketing
• Marketing metrics
• Pricing Strategy

3) Emerging areas in contemporary marketing strategy:

• Internal marketing
• International Marketing - Marketing across the border
• Responsible Marketing and Sustainable Consumer Behaviour
• Digital marketing

More information

MK9706 -

Marketing Research and Analytics (Core,20 Credits)

The aim of this module is for you to develop a comprehensive understanding of the roles of ‘Marketing Research’ and ‘Marketing Analytics’ in a successful organisation. You will gain an understanding of how marketing analytics and marketing research can assist managers, entrepreneurs and other stakeholders in their relentless pursuit of gaining competitive advantages. First, the principles of marketing research are presented. This involves exploring areas such as qualitative and quantitative research. From here the fundamentals of marketing analytics are discussed. Thus, a highly structured approach will be provided for you to undertake the module successfully.

Upon completion of the module, you will be able to:

• Describe and explain the key theoretical terms and concepts of marketing research. You will furthermore receive first-hand experience of qualitative and quantitative marketing research in the interest of developing qualitative and quantitative marketing research skills.

• Describe and explain the key theoretical terms and concepts of marketing analytics. In addition, you will have the appropriate skills to develop analytic dashboards.

More information

MK9707 -

Branding (Optional,20 Credits)

You will learn a rich breadth of knowledge on branding, including critical competence and skills in brand design, branding strategies and brand management. You will discover up-to-date cutting-edge theories and techniques that you will need at the strategic and operational levels for branding in local and global markets. Topics include:

• Brand dynamics (e.g., brand meaning and identity in culturally diverse markets, brand forms and design elements).
• Brand design (e.g., brand identity system, colour, typography, sound, visual psychology and videography applications).
• Branding in the new technological environments (e.g., new digital devices, wearables, social media, Apps, content and crises management).
• Consumer-brand relationships (e.g., brand trust, brand love/hate, brand addiction, customer experiences/choices, brand relationship management, brand communities, value co-creation).
• Brand research and auditing (e.g., tools/techniques for brand research, competition and media analysis, brand audit).
• Brand management (e.g., brand initiatives, design management, creating and co-ordinating touch points, intellectual property, measuring performance, managing a portfolio of brands).
• Branding strategies for products and services (e.g., brand innovation, branding and portfolios for new-tech products, place/nation branding).

More information

MK9708 -

Contemporary Issues in Consumer Behaviour (Optional,20 Credits)

Since the beginning as a stand-alone discipline, marketing theory and practice is underpinned by in-depth knowledge of consumers. However, understanding today’s consumer is a challenge, even for the most seasoned marketing practitioners and academics. Research in consumer behaviour suggests that we live in a consumer culture, where consumers seek experiences that are underpinned by expectations of engagement, co-creation, choice, hyper-reality, and instant gratification.

Therefore, we encourage our marketing students to understand the complex nature of postmodern consumers and key issues they face in order to become capable marketers or academics. To begin with, you will learn about postmodern consumer culture and its influence on contemporary marketing strategy. It enables you to understand the complex and ever-changing needs and wants of postmodern consumer society. This covers key postmodern consumer traits such as experience, co-creation, hyper-reality, engagement, instant gratification, and fragmentation of self. It also helps you to critically understand the nature and importance of relational orientation in developing contemporary marketing strategies. Building on this understanding, you will be introduced to key issues of postmodern consumer culture and how they influence marketing as a discipline. Here, you will learn the depths of consumerism and critically evaluate its nature, traits and influences on gender issues, ethical debates, sustainability strategies, brand communities, and globalisation trends. You will engage in critical debates to learn how these issues are everyday part of our lives in today’s postmodern culture, thus, bringing greater relevance to designing marketing strategies.

More information

MK9709 -

Global Consumers and Marketplaces (Optional,20 Credits)

Owing to changing migration patterns and digital media, we live in an increasingly global society. Whilst posing many opportunities for business, the decision to internationalise a company’s offering involves as range of complex business decisions. In this module, you will explore how marketing practices can be applied to global business, and in doing so develop a thorough commercial appreciation of the complexities of marketing across nations.

The module is broadly composed of three themes:

• The Global Consumer: Consumers across the globe differ on a wide range of factors, including education levels, cultural norms, religious beliefs and wider lifestyle preferences. You will be introduced to some of these core differences, explore how cultural values differ across regions and the emergence of a global consumer culture. You will also explore how consumers tend to favour products from certain countries based on principles of country-of-origin and national identity.

• International Marketing Strategy: This theme will introduce you to the various market entry strategies utilised by organisations, including export, intermediate and hierarchical modes. Here you will explore the complexities of the global marketing environment (encapsulating political and economic differences) and developing international buyer-seller relationships.

• Global Marketing Decisions: Once an organisation chooses to internationalise, you will explore the range of marketing decisions that need to be made, including queries over product, pricing, marketing communications and branding. As part of this, you will be introduced to the ‘standardisation versus adaptation’ debate, which considers whether organisations should offer identical offerings across markets or implement a more tailored approach.

More information

NX0422 -

Dissertation Preparation and Research Methods (Core,0 Credits)

In this module you will learn about a variety of different research methods. This will equip you with the knowledge and practical skills necessary for you to conduct research at Masters’ level and prepare you to complete a Master’s dissertation or consultancy project. By the end of the module you will know how to apply both quantitative and qualitative data collection and analysis techniques. In quantitative techniques you will learn about sampling, questionnaire design, statistical inference, and hypothesis testing while qualitative techniques covered will include methods such as interviewing and focus groups. Analysis methods such as content analysis and thematic analysis will also be covered. In addition, you will gain some understanding of research philosophy (positivism and interpretivism) and research ethics and you will be able to write a research proposal to bring these ideas together.

More information

NX0472 -

Developing Global Management Competencies I (Core,20 Credits)

This module is the first of two that prepares you to be highly employable by developing key hard and soft skills which have been identified by current research as those necessary for postgraduate students seeking work. The development of the module has been underpinned by Bird and Osland’s (2003) Global Competency Framework (Fig 1.1) and will provide you with two discrete skills sets - emotional and cultural intelligence (soft skills) and business intelligence (hard skills).

Emotional and Cultural Intelligence:
This strand of the module is about the development of self, and is intended to develop your ability to recognise the need for, and to enter into, the process of personal and professional development for both early employability and career progression. This strand is also designed to develop your capacity as an independent learner and to enable the development and application of the transferable (soft) skills, and of individual and group learning, across the programme of study. A key outcome of this process is to provide you with sufficient self-awareness of your intra and interpersonal skills to be able to embark on a creating a personal development plan.

Business Intelligence:
This strand of the module is about the development of practical skills and techniques required by businesses to help them in decision making operations. You will develop skills in problem solving, activity modelling, scorecards and data modelling and will therefore enhance your employability. Building on the programme philosophy of ‘learning by doing’, there will be a strong practical emphasis involving the use of tools such as Soft Systems Methodology (SSM), Balanced Scorecard, Strategy Maps, MS Excel and SAS. In addition to being able to devise quantitative measures and calculations, you will also be able to provide clear, critical, informative management interpretations based on the results obtained.

More information

NX0473 -

Developing Global Management Competencies II (Core,20 Credits)

This module is the second of two that prepares you to be highly employable by developing key hard and soft skills, which have been identified by current research as those necessary for postgraduate students seeking work. The development of the module has been underpinned by Bird and Osland’s (2003) Global Competency Framework and will provide you with two discrete skills sets - emotional and cultural intelligence (soft skills) and business intelligence (hard skills).

Business Intelligence:
In this strand of the module you will develop the practical skills and techniques required by businesses to help them in the project management and implementation of business intelligence and business analytics solutions. You will be introduced to some project management processes, tools and methodologies e.g. PMBOK and agile approaches. Such skills will be of great value to you in the workplace and will enhance your employability through developing practice based skills for the contemporary manager, thus emphasising the programme philosophy of ‘learning by doing’. A prominent theme throughout this module, similar to the module in semester 1 is to give you experience in a wide range of industry standard tools and technologies. To that end, most of the teaching plan will involve weekly workshop / seminar classes rather than formal lectures, although there will be some supporting lectures. In addition to being able to provide clear, critical, analysis of data, you will also be able to consider the project implementation skills needs.

Emotional and Cultural Intelligence:
This strand of the module is designed to help you understand key issues and challenges in relation to your employability prospects in the context of your target profession/industry/sector. A particular focus of this strand will be the impact of emotional intelligence, cultural intelligence and self-awareness for your employability as postgraduates. This will include the development of knowledge into the global graduate labour market (including routes such as self-employment and developing your career with an existing employer), drawing upon local, national and international exemplars. A key learning vehicle for this strand of the module is interactive seminars/workshops where you will undertake a number of activities to enable you to build on your self-analysis from Developing Global Management Competencies I and explore further their strengths, weaknesses and areas for further development in the context of your career development plans. You will also receive guidance on how to craft professional, postgraduate CVs, LinkedIn profiles supporting documentation to meet the needs of employers, building on your NX0475 activities and development. Detailed directed reading, diagnostics and interactive exercises will be undertaken which are contextualised to the country of study and/or intended employment, representing the specific needs of our diverse student body.

More information

NX0475 -

Academic and Professional Development (Core,0 Credits)

You will undertake the following support sessions across each of the three semesters of your study.

Induction Week

This will involve an introduction to NBS PG Learning – including; Culture, PG learning in a UK University, expectations, programme specific sessions and activities (e.g. a programme task involving group work, information searching and presentation). For UK students, this will also include an ASk task to inform Programme Leaders and the prioritisation of ASk material development.

Semester 1

In the first semester (or first two terms) , the emphasis in terms of skills will be around the development of reflective practice including its practical deployment, experience of writing critically and being able to demonstrate reflective practice and experiential learning within the development of this writing, but equally, explicit development of and practice in everyday academic skills such as presentation preparation and doing, time management. Some lecture sessions will be delivered by the Programme Leader (PL) to their programme. This will give an opportunity to the PL to see their students on a regular basis and will help to build programme identity. The sessions will include: Academic writing, plagiarism, PECS, LA procedures, Assignment / Examination preparation and procedures.

Other sessions will be delivered to all F/T PG students such as managing your time and study skills (e.g. how to identify key factors in managing your time, identifying goals, getting organised, sorting out documents / information and a work schedule etc.), Introduction to Business Information Resources (including online resources) and Plagiarism and the use of Turnitin.

Semester 2 (or terms 3-4)

The module will continue to provide sessions for students to see their Programme Leader on a regular basis so their relationship is maintained. The emphasis of many of the sessions will be on enhancing our postgraduate student’s employability. This will be informed by Northumbria Employability Framework, the Northumbria Employability Plan; ‘Giving Your Career An Edge’ and Northumbria University Employability and Leadership Attributes. In the UK, some sessions will be delivered by the Careers Service. Care will be taken to ensure these sessions will compliment other aspects of employability delivery (in other modules). The careers provision can be customised by CV partners and our London campus to address the specific needs of their students in relation to their place of study. For example, QA in London would like their students to have exposure to their training facilities /courses; an equivalent aid to employability.

Semester 3

The focus will be on ASk tutors supporting the students undertaking their dissertation for example item 12 of the specific skill development sessions.

The following is a list of specific skill development sessions to be delivered over the year:-

1. Understanding of assessment and marking criteria.
2. Reading and taking good notes (this could be delivered by the ASk team or another academic).
3. Speed reading techniques
4. Using the APA system of referencing
5. Understanding and avoiding Plagiarism
6. Describing arguments and making proposals
7. Academic reading skills (the ASk team) reading techniques, scanning, skimming, deep reading, critical reading and strategies for effective reading.
8. Writing skills (ASk team) – writing assignment, analysing the task, planning, identifying information sources, identifying key ideas, writing drafts, reviewing and editing work, presenting, submission and using feedback.
9. Time Management
10. Presentation skills – preparing, researching, planning, organisation and rehearsing.
11. Working in groups – what is an effective working group, meetings, organisation, making notes and managing the group.
12. Understanding and writing the Chapters of a Dissertation
Describing arguments and making proposals
Evaluating Research Objectives
Describing bias and limitations of research
Writing reflective statements

More information

NX0470 -

Applied Management Work Investigation (Optional,60 Credits)

You will undertake a group consultancy project within the Business Clinic during the first semester of your second year of Masters’ study (NX0479). Through your work-based experience, you will develop ability as a problem solver with valued investigative, theoretical and practical business skills. This will last the length of the semester and involve the examination of a complex organisational problem or commercial opportunity. This second semester module will involve the development of the client oriented management report and presentation alongside an individual literature review and personal reflection.

The content of the management report will be unique. The nature and scope of the area of your investigation will be defined and agreed in collaboration with the organisation and the University supervisor. The syllabus will include:

• Conducting research in organisations.
• Identifying researchable questions.
• Consultancy and project management skills.
• Research methods and doing a literature review
• Presentation, communication and report writing skills.
• Analysing findings.
• Writing recommendations and action plans.
• Reflecting on work based experiential learning.

In undertaking this project based module, you will critically reflect and evaluate upon organisational practices and their relation with academic theory, and in doing so, provide practical and actionable recommendations through an investigative management report.

The assessment for your module consists of a Group Consultancy Report (7,000 words) and Final Client Presentation, weighted at 60%, alongside an Individual Assignment comprising a Literature Review (4000 words) and a Reflective Learning Statement (2,000 words), weighted at 40%.

More information

NX0478 -

Masters' Study Abroad (Optional,60 Credits)

Within this module, you will record your learning experience gained by undertaking a semester outside of the UK as part of your Masters’ programme by means of academic study at a partner institution and it will enable you to recognise the differences between a business and management academic experience between Northumbria and your chosen overseas academic institution.

Your programme of study will vary according to the country and institution in which you study, but each programme offered will meet the following general requirements:
• The study programme will be last one at least one semester in duration.

• You will attend all mandatory classes.

• You will undertake normal module assessments required by the host institution.

• You will study subjects approved by the NBS Study Abroad Programme Leader. Subject areas may be in any business discipline, foreign language, culture or politics.

More information

NX0479 -

Business Clinic PG Group Consultancy Project (Optional,60 Credits)

As a student enrolled on one of the 2-year Advanced Practice Programmes you may undertake a group consultancy project within the first semester of your second years of Masters’ study (the alternative is an Internship). Through your work-based experience, you will develop abilities as a problem solver with valued investigative, theoretical and practical business skills. This work-based experience will last the length of the semester and involve the examination of a complex organisational problem or commercial opportunity. By undertaking this module, you will have enhanced your individual skills, knowledge, effectiveness and employability by locating learning and development within a work-based context and will have critically reflected and evaluated upon organisational practices and the relation with academic theory.

The content of the work-based experience will be unique to you as a group of participants. The nature and scope of the area of student investigation will be defined and agreed in collaboration with the organisation and the University supervisor. The syllabus will include:

• Conducting research in organisations.
• Identifying researchable questions.
• Consultancy and project management skills.
• Research methods and doing a literature review
• Presentation, communication and report writing skills.
• Analysing findings.
• Writing recommendations and action plans.
• Reflecting on work based experiential learning.

Assessment will be both formative and summative and incorporate self, peer, and tutor evaluation. You will present your work-based findings to academic mentors (oral presentation) and an interim report written on behalf of the host organisation or sponsoring project client. In the follow-up module (NX0470), you will provide a substantial management investigation report on the business related issue emerging from this placement or consultancy, alongside a personal reflective statement.

*Those students who do not achieve a mark 80% or more will not progress to NX0470 but will progress to the Masters Dissertation Module (NX0422).

More information

NX0480 -

The Newcastle Business School Masters Dissertation (Optional,60 Credits)

In this module you will gain an understanding of the academic skills that are required to produce a Masters Dissertation. By the end of the module you will have written a 3000 word dissertation proposal and a 15000 word Masters dissertation. The areas included are:

• Justification for the choice of topic
• Appropriate understanding, awareness and critical analysis of existing and up to date literature evidenced by a comprehensive and well-referenced literature review with an extensive reference list
• Selection, justification and application of an appropriately rigorous methodology - including limitations of the approach selected
• Clear statement of the findings of the research
• Critical analysis of the findings
• Explicit links between the analysis and the conclusions supported by critical argument
• Evidence of original work or thought for example in the form or context of the data collected, analytical process or application of findings

More information

NX9740 -

Masters' Internship (Optional,60 Credits)

Within this module, you will record your learning experience gained by undertaking a semester outside of the University as part of your Masters’ programme by means of Internship at an external organisation and it will enable you to assess the learning that has taken place in the University with a “real-world” business experience.

Your Internship will vary according to your programme of study and host organisation, but each Internship undertaken will meet the following general requirements:

• Undertake work in an organisation external to the University that will last one semester in duration.

• You will undertake work, where appropriate or necessary for professional body requirements, which are directly relevant to your programme of study.

• The Internship will be approved by the Year 2 NBS Masters’ Coordinator.

More information

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Any Questions?

Our admissions team will be happy to help. They can be contacted on 0191 406 0901.

Contact Details for Applicants:

bc.applicantservices@northumbria.ac.uk

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