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Can you visualise how to manage a luxury brand, taking into consideration contemporary issues around production, distribution and consumption? Could you adapt a creative approach, and innovate within the field of professional luxury brand management?

Are you passionate about the worth of the luxury consumable goods market; cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches? Our Luxury Brand Management master’s course will provide you with critical knowledge and awareness of the complex issues involved in the luxury consumable goods sector. You will work on concepts such as brand management, marketing, advertising and social media.

You will learn through research-informed teaching and learning. You will be educated on the circular economy and what it means for the production, distribution and consumption of luxury goods. You will broaden your perspective through the consideration of ethics, corporate social responsibility, enterprise and leadership. By learning to consider these elements of luxury brand management you will be prepared with the skills to take on both creative and management roles in the luxury goods industry.

Working on a live project could offer you exciting, hands-on experience within a luxury brand role. Exploring real briefs can help you gain the hands-on practical insight and knowledge that employers are looking for, and give you a fantastic opportunity to stand out in a very competitive jobs market. 

Assessment is based on coursework. This includes presentations, portfolios, reports and case studies, giving you multiple methods to show your understanding of the course material.

If you would prefer a more in depth course of study, the MA Luxury Brand Management is available with Advanced Practice which includes either an internship, consultancy project or research project.

 

 

Can you visualise how to manage a luxury brand, taking into consideration contemporary issues around production, distribution and consumption? Could you adapt a creative approach, and innovate within the field of professional luxury brand management?

Are you passionate about the worth of the luxury consumable goods market; cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches? Our Luxury Brand Management master’s course will provide you with critical knowledge and awareness of the complex issues involved in the luxury consumable goods sector. You will work on concepts such as brand management, marketing, advertising and social media.

You will learn through research-informed teaching and learning. You will be educated on the circular economy and what it means for the production, distribution and consumption of luxury goods. You will broaden your perspective through the consideration of ethics, corporate social responsibility, enterprise and leadership. By learning to consider these elements of luxury brand management you will be prepared with the skills to take on both creative and management roles in the luxury goods industry.

Working on a live project could offer you exciting, hands-on experience within a luxury brand role. Exploring real briefs can help you gain the hands-on practical insight and knowledge that employers are looking for, and give you a fantastic opportunity to stand out in a very competitive jobs market. 

Assessment is based on coursework. This includes presentations, portfolios, reports and case studies, giving you multiple methods to show your understanding of the course material.

If you would prefer a more in depth course of study, the MA Luxury Brand Management is available with Advanced Practice which includes either an internship, consultancy project or research project.

 

 

Course Information

Level of Study
Postgraduate

Mode of Study
1 year full-time

Location
Netherlands

City
Amsterdam

Start
September 2020 or September 2021

Fee Information

Module Information

Introduction / Northumbria University, Amsterdam Campus

Campus Director Robert de Boer introduces the Amsterdam campus, and Student Support Coordinator Kate Millar speaks about the services available to all students on campus.

Amsterdam Campus / Be notified about our upcoming events

Thinking about studying with us at our Amsterdam campus? Want to find out more about our courses, upcoming events and how to apply? Register your interest below.

The learning and teaching philosophy is to promote independent and critical thinking. You will be enabled to develop the skills and confidence to design, execute and write an original piece of empirically informed research.

You will learn to understand the importance of mapping research methodologies against research questions. Discussion is also an important part of the learning process and you will be encouraged to develop your communication skills by taking an active part in seminars, including undertaking any pre-reading required. There are opportunities for visits and discussions with industry practitioners through the live industry project.

The dissertation module provides an opportunity for you to put learning into practice by designing, executing and writing up an original piece of research on a topic negotiated between you and your dissertation supervisor.

Assessment is based on coursework. This includes presentations, portfolios, reports and case studies, giving you multiple methods to show your understanding of the course material.

Amsterdam Campus / Be notified about our upcoming events

Thinking about studying with us at our Amsterdam campus? Want to find out more about our courses, upcoming events and how to apply? Register your interest below.

Newcastle Business School is part of a select group of business schools worldwide, following accreditation by the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting – the first in Europe to gain the double accreditation. Founded in 1916, AACSB International is the longest serving global accrediting body for business schools that offer undergraduate, Masters, and doctoral degrees in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading during the last Research Excellence Framework (2014).

You will be taught by tutors whose wealth of practitioner and research expertise adds to the richness of the delivery of the course. Their expertise, combined with their on-going active research, will provide an excellent foundation for your learning.

As part of your course experience, you will be taught by academic staff from both Newcastle Business School (Northumbria university) and Amsterdam School of International Business (AMSIB – the Business Faculty within Amsterdam University of Applied Sciences).

Amsterdam Campus / Be notified about our upcoming events

Thinking about studying with us at our Amsterdam campus? Want to find out more about our courses, upcoming events and how to apply? Register your interest below.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research.

Our use of lecture capture software will help you revise challenging material. You will have remote access to the University Library, which achieves some of the highest levels of student satisfaction in the UK and has held the Cabinet Office accreditation for Customer Service Excellence since 2010. It has excellent digital resources with over 100 databases for independent learning as well as half a million electronic books.

Fraijlemaborg / AUAS

This course will be delivered in the outstanding facilities provided by the Amsterdam University of Applied Sciences (AUAS).

Amsterdam Campus / Be notified about our upcoming events

Thinking about studying with us at our Amsterdam campus? Want to find out more about our courses, upcoming events and how to apply? Register your interest below.

As a master’s student you’ll develop your research skills to a new, higher level. Your research supervisor will help you submit a proposal for your 15,000-word dissertation or your master’s consultancy project. We’ll support you in the development and completion of the dissertation/project.

If you decide on a master’s consultancy project you’ll be expected to show a deep understanding of the issues that are involved in the client brief. It’ll be essential to undertake primary and desk research combined with reading and reflection.

Throughout your course you’ll be an active participant in the on-going research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based learning

Amsterdam Campus / Be notified about our upcoming events

Thinking about studying with us at our Amsterdam campus? Want to find out more about our courses, upcoming events and how to apply? Register your interest below.

The programme focuses on developing practical and employer-facing competencies, particularly through the ‘live project’ module. You will also gain from a range of entrepreneurial management skills embedded in all modules.

The programme encourages development of the entrepreneurial behaviours, necessary to be a manager in the luxury brand industry.  These behaviours include setting the clear goals that you need to succeed with your career. You will learn to become global luxury brand managers, who are critical and independent thinkers and not afraid to ask the big and challenging questions.

The programme is designed to increase employability skills. We do so by ensuring that you are gaining the kind of practical knowledge that can be applied to the world of work.

There is the opportunity throughout the programme for you to apply your knowledge to workplace situations, via the luxury brand project where you will develop practical applications to complex and unpredictable problems.

Amsterdam Campus / Be notified on our upcoming events

Thinking about studying with us at our Amsterdam campus? Want to find out more about our courses, upcoming events and how to apply? Register your interest below.

Entry Requirements 2020/21

Standard Entry

Applicants should normally have:

A minimum of a 2:2 honours degree in any discipline. Applicants with appropriate work experience and/or a relevant professional qualification will be considered.

International qualifications:

If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry

English language requirements:

International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).

 *The university accepts a large number of UK and International Qualifications in place of IELTS.  You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

Entry Requirements 2021/22

Standard Entry

Applicants should normally have:

A minimum of a 2:2 honours degree in any discipline. Applicants with appropriate work experience and/or a relevant professional qualification will be considered.

International qualifications:

If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry

English language requirements:

International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).

 *The university accepts a large number of UK and International Qualifications in place of IELTS.  You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

Fees and Funding 2020/21 Entry

Full UK Fee: EUR 9,225

Full EU Fee: EUR 9,225

Full International Fee: TBC

ADDITIONAL COSTS

Students must provide their own laptops for study on this course. The minimum specifications are: Windows 10 Home 64-bit, Intel Pentium® Gold 4415U processor (2 cores) or Core i5 2 GHz processor, 8Gb RAM , 128 GB SSD. Discounts are available through Dutch resellers using AUAS login details e.g. https://store.hp.com/NetherlandsStore/Merch/Default.aspx : www.surfspot.nl where, as of October 2019, the price of laptops of this specification vary between 700 - 2,200 euros.

Scholarships and discounts

Click here for AUAS and Alumni discount

Click here for UK and EU Member State discount

Fees and Funding 2021/22 Entry

Full UK Fee: TBC

Full EU Fee: TBC

Full International Fee: TBC

ADDITIONAL COSTS

TBC

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Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

AT7043 -

Design Process (Core,30 Credits)

Through studying on this module, you will learn about the three fields of design knowledge described above, which you will interpret relative to your own practice. You will apply this knowledge in co-creative practice and will reflect on your experience to summarise the utility and limitations of methods employed. You will learn about action research methods and will build your own action research process models and recording templates that you will apply in practice to facilitate your development as a reflective practitioner. In parallel, you will learn about theories of enterprise and innovation and will apply this knowledge in action by exploring business models and intellectual property. You will also learn about cross-cultural collaboration by applying relevant concepts from literature whilst working in multi-cultural teams.

The underpinning knowledge and understanding will be applied in the context of a collaborative project with industry or other organisation, which will help you learn effective ways of working in multi-cultural/multi-disciplinary teams.

More information

AT7047 -

Luxury Brand Management (Core,30 Credits)

In this module, you will critically engage with luxury brands across numerous platforms in the form of: fashion, watches, jewellery, beverages, automobiles, hotels, retail locations, and travel and leisure experiences. Finally, you will analyse luxury brands and their strategic management within a contemporary global context to gain a critical understanding of how such brands are marketing and consumed within comparative international markets.

More information

AT7048 -

Luxury Brand Value (Core,30 Credits)

In this module you will first consider what is meant by “value”, and why luxury brand value can be perceived in different ways within an organization. You will then explore the concept of luxury brand value through the eyes of a Marketing Manager, Finance Officer, IT Director, and the CEO. You will also explore the impact on luxury brand value from stakeholders in the luxury brands industry, such as the Press and Financial Markets.

Finally, you will examine how these different perspectives on value can be brought together through concepts such as Balanced Scorecard. Value-Based Management, etc.

You will be equipped with the right knowledge around organisational structure, organisational culture and functional leadership of luxury brands. You will review case studies will give you the success and failure stories of value within luxury brands. You will recognise the skills, competence, capabilities and knowledge that a luxury brand manager needs to make effective decisions in light of business needs.

More information

AT7049 -

Luxury Brand Project (Core,30 Credits)

Initial lectures examine issues such as the context of the luxury consumer goods industries, the characteristics of luxury brand products, the day-to-day issues of the luxury industries with a specific focus on the political economy of luxury brands, the role of audiences in consuming luxury products and finally the main trends in the luxury consumer goods industries. The project then involves a case study in the luxury consumer goods industry. You will be set an industry related brief (which may also be part of a live project with a luxury brand company) and assessed through an a/v presentation delivered to peers, industry professionals of that company (if applicable) and academics. You will produce a 4000-word essay that answers the industry-facing brief.

More information

AT7050 -

Luxury Brand Management Dissertation (Core,60 Credits)

In this module, you will synthesise the learning from semesters 1 and 2 to create a written dissertation of 15000 words.
The thesis will demonstrate you to recognise the value of luxury brand management within luxury brands and the luxury brand market.

This will evidence an analysis of advanced academic research, debates, and use of theories that demonstrate real world discipline specific value within a luxury brand context. You will take an increasingly autonomous approach to your studies in developing, embedding and clarifying personally developed research theme, theories and experiences that will be realised through a thesis topic that critically, but also potentially practically, engages with a luxury brand issue.

On completion of the dissertation, you will have the skills and abilities to have a career with a luxury brand and make a positive impact in the luxury consumer goods industry. In addition, utilising the CSR knowledge and gained to be able to make purposeful contribution to the world.

More information

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

AT7043 -

Design Process (Core,30 Credits)

Through studying on this module, you will learn about the three fields of design knowledge described above, which you will interpret relative to your own practice. You will apply this knowledge in co-creative practice and will reflect on your experience to summarise the utility and limitations of methods employed. You will learn about action research methods and will build your own action research process models and recording templates that you will apply in practice to facilitate your development as a reflective practitioner. In parallel, you will learn about theories of enterprise and innovation and will apply this knowledge in action by exploring business models and intellectual property. You will also learn about cross-cultural collaboration by applying relevant concepts from literature whilst working in multi-cultural teams.

The underpinning knowledge and understanding will be applied in the context of a collaborative project with industry or other organisation, which will help you learn effective ways of working in multi-cultural/multi-disciplinary teams.

More information

AT7047 -

Luxury Brand Management (Core,30 Credits)

In this module, you will critically engage with luxury brands across numerous platforms in the form of: fashion, watches, jewellery, beverages, automobiles, hotels, retail locations, and travel and leisure experiences. Finally, you will analyse luxury brands and their strategic management within a contemporary global context to gain a critical understanding of how such brands are marketing and consumed within comparative international markets.

More information

AT7048 -

Luxury Brand Value (Core,30 Credits)

In this module you will first consider what is meant by “value”, and why luxury brand value can be perceived in different ways within an organization. You will then explore the concept of luxury brand value through the eyes of a Marketing Manager, Finance Officer, IT Director, and the CEO. You will also explore the impact on luxury brand value from stakeholders in the luxury brands industry, such as the Press and Financial Markets.

Finally, you will examine how these different perspectives on value can be brought together through concepts such as Balanced Scorecard. Value-Based Management, etc.

You will be equipped with the right knowledge around organisational structure, organisational culture and functional leadership of luxury brands. You will review case studies will give you the success and failure stories of value within luxury brands. You will recognise the skills, competence, capabilities and knowledge that a luxury brand manager needs to make effective decisions in light of business needs.

More information

AT7049 -

Luxury Brand Project (Core,30 Credits)

Initial lectures examine issues such as the context of the luxury consumer goods industries, the characteristics of luxury brand products, the day-to-day issues of the luxury industries with a specific focus on the political economy of luxury brands, the role of audiences in consuming luxury products and finally the main trends in the luxury consumer goods industries. The project then involves a case study in the luxury consumer goods industry. You will be set an industry related brief (which may also be part of a live project with a luxury brand company) and assessed through an a/v presentation delivered to peers, industry professionals of that company (if applicable) and academics. You will produce a 4000-word essay that answers the industry-facing brief.

More information

AT7050 -

Luxury Brand Management Dissertation (Core,60 Credits)

In this module, you will synthesise the learning from semesters 1 and 2 to create a written dissertation of 15000 words.
The thesis will demonstrate you to recognise the value of luxury brand management within luxury brands and the luxury brand market.

This will evidence an analysis of advanced academic research, debates, and use of theories that demonstrate real world discipline specific value within a luxury brand context. You will take an increasingly autonomous approach to your studies in developing, embedding and clarifying personally developed research theme, theories and experiences that will be realised through a thesis topic that critically, but also potentially practically, engages with a luxury brand issue.

On completion of the dissertation, you will have the skills and abilities to have a career with a luxury brand and make a positive impact in the luxury consumer goods industry. In addition, utilising the CSR knowledge and gained to be able to make purposeful contribution to the world.

More information

To start your application, simply select the month you would like to start your course.

Luxury Brand Management MA (Amsterdam)

START MONTH
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Any Questions?

Our admissions team will be happy to help. They can be contacted on 0191 406 0901.

Contact Details for Applicants:

bc.applicantservices@northumbria.ac.uk

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Admissions Policy - northumbria.ac.uk/adpolicy
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