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Are you interested in the decisions that managers make to respond to constant change in the cultural and creative industries? Do you want to learn more about the business models of firms like Netflix, Vice and Google, and about the challenges and opportunities faced by public communicators in the evolving digital landscape?

Mass Communications Management at Northumbria offers you an exciting opportunity to study the issues and trends across mass communication platforms such as TV, radio, newspaper, movies, music, PR, advertising and social media. You’ll recognise how all these platforms are connected, and how they relate to ideas and problems of society in national and global contexts.

You’ll develop awareness of the media and communication industries in the 21st century, through research-informed and practical learning activities aimed at advancing your knowledge of how communications are produced, distributed and consumed.

Applying academic theory to a range of real-world issues, this course also includes training in cultural management, enterprise and leadership, providing you with the skills and confidence to succeed in the mass communication industry.

The Advanced Practice course offers the opportunity for a real-world placement to gain valuable work experience and employability skills. We will endeavour to support those who prefer this option to source opportunities and to perfect their CV, but ultimately the onus of responsibility is on the student to locate and secure the internship and this is a competitive process.

Are you interested in the decisions that managers make to respond to constant change in the cultural and creative industries? Do you want to learn more about the business models of firms like Netflix, Vice and Google, and about the challenges and opportunities faced by public communicators in the evolving digital landscape?

Mass Communications Management at Northumbria offers you an exciting opportunity to study the issues and trends across mass communication platforms such as TV, radio, newspaper, movies, music, PR, advertising and social media. You’ll recognise how all these platforms are connected, and how they relate to ideas and problems of society in national and global contexts.

You’ll develop awareness of the media and communication industries in the 21st century, through research-informed and practical learning activities aimed at advancing your knowledge of how communications are produced, distributed and consumed.

Applying academic theory to a range of real-world issues, this course also includes training in cultural management, enterprise and leadership, providing you with the skills and confidence to succeed in the mass communication industry.

The Advanced Practice course offers the opportunity for a real-world placement to gain valuable work experience and employability skills. We will endeavour to support those who prefer this option to source opportunities and to perfect their CV, but ultimately the onus of responsibility is on the student to locate and secure the internship and this is a competitive process.

Course Information

Level of Study
Postgraduate

Mode of Study
2 years full-time (with advanced practice in the second year)
2 other options available

Department
Social Sciences

Location
Lipman Building, Newcastle City Campus

City
Newcastle

Start
September 2019 or January 2020

Book an Open Day / Experience Mass Communication Management

Visit an Open Day to really get an inside view of what it's like to study Mass Communication Management at Northumbria. Speak to staff and students from the course and discover your funding options.

You’ll learn through a mixture of theory and practice, including taught sessions, field trips, lectures, seminars and group assignments.

You’ll discover the theories and issues informing real-work examples within the media and cultural industries and then put these to use in workshop activities that reinforce the links between theory and practice. You will be encouraged to develop your communication skills by taking an active part in seminars.

The dissertation module provides an opportunity for you to put learning into practice by designing, executing and writing up an original piece of research on a topic negotiated between you and your dissertation supervisor.

You’ll have the opportunity to go on an industry visit and hear from speakers from a mass communication industry. Student trips have included the BBC Broadcasting Centre in Newcastle as well as sites that represent successful local cultural regeneration such as The BALTIC arts centre and Sage, Gateshead. 

Book an Open Day / Experience Mass Communication Management

Visit an Open Day to really get an inside view of what it's like to study Mass Communication Management at Northumbria. Speak to staff and students from the course and discover your funding options.

Dr. Ibrahim Seaga Shaw was nominated Best Lecturer for student-led teaching by the Northumbria Students Union, and for an award for Communication for Social Change at Queensland University, Australia in 2013. His background as a reporter, editor, sub editor and correspondent in Sierra Leone, France and the UK brings real-life issues to the classroom.

Dr Gabriel Moreno Esparza practiced journalism for 13 years, including as a general and financial news correspondent with Reuters news agency in Mexico City. He was awarded a PhD in Journalism and Mass Communication from Westminster University and is currently involved in research projects involving new media and migration, and social media and environmental communication. He became a fellow of the UK’s Higher Education Academy in December 2015.

Teaching Staff / View Staff Profiles

Book an Open Day / Experience Mass Communication Management

Visit an Open Day to really get an inside view of what it's like to study Mass Communication Management at Northumbria. Speak to staff and students from the course and discover your funding options.

Your learning experience is enhanced by new technology used to deliver and assess your course modules, including online reading lists and electronic submission of assignments. You’re also encouraged to use social media to communicate with your colleagues and students regularly develop module Facebook groups for this purpose.

You’ll have access to an e-learning portal that provides lecture materials, assessment criteria, handbooks, and additional learning materials such as videos, podcasts and news items.

You will make use of state of the art facilities such as the university library, which has been recognised as joint first in the country, according to Times Higher Education 2015/16.

If you’re an International student, you can develop your literacy and communications skills through English for Specific Academic Purposes.

Book an Open Day / Experience Mass Communication Management

Visit an Open Day to really get an inside view of what it's like to study Mass Communication Management at Northumbria. Speak to staff and students from the course and discover your funding options.

Northumbria University is ranked in the UK top 20 for the quality of research outputs in communication, cultural and media studies (REF 2014).

70% of Northumbria’s research in Communication, Cultural and Media Studies is rated as being either world leading or internationally excellent.

Mass Communications Management is designed with the help of industry practitioners so you’ll be graduating with the latest knowledge and skills required by the creative and media industries.

You’ll be learning from tutors who are specialists in their disciplines and who continue to be active at the cutting-edge of research. Their expertise and industry experience helps to bring theory to life in the classroom.

You’ll develop your own practical research skills and will be able to demonstrate your own interest in at least one aspect of the wider cultural industry through planning, executing and writing-up an empirically-focused research project. As part of the research methods module, for example, you will explore using online forms for survey research, including social media and generic software tools such as SurveyMonkey.

Book an Open Day / Experience Mass Communication Management

Visit an Open Day to really get an inside view of what it's like to study Mass Communication Management at Northumbria. Speak to staff and students from the course and discover your funding options.

Your course is designed to give you the skills and competencies, theory and practical experience that employers in the media industries are looking for.

You’ll be encouraged to think like an entrepreneur and to understand the behaviours you need to succeed in your future career aspirations. Graduates are global citizens who are critical and independent thinkers who are prepared to ask the big, challenging questions.

The diverse examples and case studies which are used across the modules provide a good grounding in a range of different media industries, enabling you to be a credible applicant for opportunities in roles including advertising, PR, social media, film and legacy media.

Taking part in seminar discussions and group activities encourages you to develop teamwork and a range of other transferable skills including effective communication, relationship-building and personal time management.  

Book an Open Day / Experience Mass Communication Management

Visit an Open Day to really get an inside view of what it's like to study Mass Communication Management at Northumbria. Speak to staff and students from the course and discover your funding options.

This course will foster your intellectual curiosity and help you become a critical and independent thinker, especially on issues, trends, policies, and challenges in mass communication industries in national and global contexts.

You will have the opportunity to develop skills in effectively interrogating ideas to clarify and boost your critical understanding. This combination of critical knowledge and skills will provide you with  solid foundations for your future career prospects.

Upon graduation you could progress onto a career within business management and media industries including advertising, marketing, media and journalism.

Our Students / View Student Profiles

Book an Open Day / Experience Mass Communication Management

Visit an Open Day to really get an inside view of what it's like to study Mass Communication Management at Northumbria. Speak to staff and students from the course and discover your funding options.

Entry Requirements 2019/20

Standard Entry

Applicants should normally have: 

A minimum of a 2:2 honours degree in a relevant subject, or equivalent.

International qualifications 
 
If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry 
 
English Language requirements 
 
International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).
 
*The university accepts a large number of UK and International Qualifications in place of IELTS.  You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications

Fees and Funding 2019/20 Entry

Full UK Fee: £9,990

Full EU Fee: £9,990

Full International Fee: £18,000

ADDITIONAL COSTS

Throughout your course you will incur travel costs as part of a course visit to BBC Tyneside. Costs vary depending on the method of transport chosen. These are costs related to a one-off trip to the BBC North headquarters and are covered by the university. They involve return travel from Northumbria University to the BBC's Broadcasting Centre (Barrack Road, NE99 1RN)

FUNDING INFORMATION

Click here for UK and EU Masters funding and scholarships information.

Click here for International Masters funding and scholarships information.

Click here for UK/EU Masters tuition fee information.

Click here for International Masters tuition fee information.

Click here for additional costs which may be involved while studying.

Click here for information on fee liability.

 

 

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Modules Overview

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

EF0126 -

Academic Language Skills in FADSS Level 7 (Optional, 0 Credits)

The purpose of this module is to develop the participant’s ability in study skills and English language skills for academic purposes.

The module is designed to develop the participants as independent learners. The module is supported by a teaching and learning plan which outlines the formal sessions, together with the tutor-directed study and independent reading. An interactive approach to seminars will draw upon the directed learning undertaken and participants’ own experience of study skills. Directed learning will centre upon a range of activities including pre-reading, preparation for interactive activities and use of the discussion board on the e-learning platform.
Independent learning will focus upon the participants identifying those skills which they need to develop and understand through a range of learning activities that might include extended reading, and reflection. The sessions will attempt to follow the principles set out by the CEM model (Sloan and Porter, 2008)

More information

MP7003 -

Working in Mass Communication Industries (Core, 30 Credits)

This module provides you with a critical understanding of mass communications in the context of contemporary theories, practices, trends, and work patterns that have developed within contemporary mass communication and creative media industries. It is sub-divided into two distinctive components: theory and practice. The first part takes a ‘macro-social’ perspective and examines issues such as the nature of the mass communications industries, the characteristics of mass media products, the regulation of media industries with a specific focus on the political economy of communication, the role of audiences in consuming media products and finally the main trends in mass communication industries. The second part looks at expressions of practice in the form of distinctive case studies in TV, movie, print, and new media. You are assessed by a presentation on an industry professional of your choice and a 3000-word essay.

More information

MP7005 -

Research Methods (Core, 30 Credits)

In this module you will develop your understanding of the research methods and skills essential for postgraduate study. This will enable you to initiate and develop a research project that will eventually become a postgraduate thesis. The module will also facilitate a reflective approach to research both through particular teaching strategies and through supporting student-centred learning. Upon successful completion of this module, you will be able to demonstrate an applied knowledge of research methods and skills required for advanced study in postgraduate study and apply this in the pursuit of your subsequent dissertation research. Teaching takes place in weekly seminars. In addition, tutorials will offer you support with particular concerns and questions. The assessment for the module comprises a 3,500-word research plan (60% of module mark) and a 1,500-word essay (40% of module mark) that applies a chosen research method to your research topic.

More information

MP7010 -

Managing Mass Communications in the Digital Age (Core, 30 Credits)

In taking this module you will familiarise yourself with a sophisticated conceptual framework for the study of mass communication, particularly when it comes to understanding the decision-making actors and processes which shape dynamics of production, distribution and consumption of broadcast, audiovisual and print media, and their integration within the digital communicational landscape. Lectures will emphasise two main dimensions: a) the transition from analogue to digital technologies in media content dynamics, thereby reflecting upon theoretical and practical changes and continuities that pertain to the business models of film, TV, journalism, and the videogames sectors, as well as to the various forms of impact upon consumer trends and behaviours; b) the challenges and opportunities that come with various forms of disruption at the economic, political and technological level, and which shape the work, knowledge and skills of individuals with management responsibilities. The developments in question will also provide an avenue to explore the changing profiles of media content which are now found in the form of streaming television and music, e-advertising and books, and the effects of algorithms on consumer choice. The ultimate aim of the module will be to endow you, as a student enrolled in the MSc Mass Communication Programme, with an understanding of the relationship between actors within the cultural industries and the various forces that shape mass communication in the digital age.

More information

VA7006 -

Cultural Management, Enterprise & Leadership (Core, 30 Credits)

In this module, you will consider the skills and attributes that are key to effective management, enterprise and leadership within cultural and creative practice. You will examine the tensions that exist between cultural considerations and the more commercial, business aspects, where at times the focus may be on profit, at other times on creative development - and often a mix of the two. The cultural manager and leader thus needs to be familiar with both sets of demands. The emphasis throughout the module is on professionalism and ensuring that the creative process is effective and efficient and that goals can be met without compromising product, process or vision.

You will identify and reflect on the unique skills, capabilities and understandings required to deal with such complexities. From public-sector supported organisations and institutions at one end of the scale to micro businesses and individual creative practitioners and freelancers at the other end, the environment in which these disparate activities take place is shaped by the political, social and economic environment, and it is this framework that you will interrogate. The relationships between management, enterprise and leadership are considered, and you will be encouraged and supported to consider your own skills development needs in this regard. CVs and professional development will be considered with an eye to career progression and in readiness for the placement module that is part of the programme.

More information

AD7000 -

Advanced Practice (Core, 60 Credits)

The Advanced Practice module is a semester based 60 credit module on an extended Masters programme to utilise the skills and knowledge acquired during the previous taught study in a real-world placement, and/or extended research activity with a specific work-based context within the discipline area of your Masters. As a work placement, you will gain an advanced first-hand knowledge and experience of professional practice and an understanding of organisations within the relevant sector, and develop business orientated problem solving skills by the practical application of knowledge gained through your studies of the operation, policy decisions and social and industrial impact of the organisations. As an extended practical work-facing research based activity, you will directly learn how research strategically informs professional practice and in the development and practical application of a range of research methodologies and industry applicable theoretical knowledge within the subject field.

More information

EF0126 -

Academic Language Skills in FADSS Level 7 (Optional, 0 Credits)

The purpose of this module is to develop the participant’s ability in study skills and English language skills for academic purposes.

The module is designed to develop the participants as independent learners. The module is supported by a teaching and learning plan which outlines the formal sessions, together with the tutor-directed study and independent reading. An interactive approach to seminars will draw upon the directed learning undertaken and participants’ own experience of study skills. Directed learning will centre upon a range of activities including pre-reading, preparation for interactive activities and use of the discussion board on the e-learning platform.
Independent learning will focus upon the participants identifying those skills which they need to develop and understand through a range of learning activities that might include extended reading, and reflection. The sessions will attempt to follow the principles set out by the CEM model (Sloan and Porter, 2008)

More information

MP7004 -

Media Dissertation (Core, 60 Credits)

The module aims to offer you the opportunity to undertake a dissertation on a topic agreed with your dissertation supervisor and the Programme Leader. The programme of study includes and involves you in contextualising and theorising your research within a media, mass communication management, media and arts, cultural, and/or film studies framework, taking full account of the relevant literature and previous findings. Furthermore, and where appropriate, you will investigate and address the methodological, ethical, theoretical, empirical, visual, and practical implications of researching various topics. Assessment is the production of a 15,000 word dissertation. In developing the final version of the dissertation, you will also be expected, as formative exercises, to discuss your ongoing reading, reflections, and writing regularly with your dissertation supervisor. The module aims to: develop your understanding, research methods, skills, and capacity for postgraduate study; enable you to design, conduct and write up a substantial piece of research; and encourage you to develop the skills to adopt a contextual and theoretical approach to research within media, mass communication management, cultural, and/or film studies.

More information

Study Options

The following alternative study options are available for this course:

Any Questions?

Our admissions team will be happy to help. They can be contacted on 0191 406 0901.

Applicants Contact Details:

bc.applicantservices@northumbria.ac.uk

Current, Relevant and Inspiring

We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.

Your Learning Experience find out about our distinctive approach at 
www.northumbria.ac.uk/exp

Terms and Conditions - northumbria.ac.uk/terms
Fees and Funding - northumbria.ac.uk/fees
Admissions Policy - northumbria.ac.uk/adpolicy

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If you're a UK/EU student and would like to know more about our courses, you can order a copy of our prospectus here.

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