MP5025 - Feature writing

APPLY NOW BOOK A VIRTUAL OPEN DAY Add to My Courses Register your interest / Course PDF

What will I learn on this module?

‘’Feature Writing’ aims to give you the practical skills to operate as a magazine journalist within an understanding of the wider context of industry and society. Teaching will encourage independent learning and production of original work. You will learn to analyse and critique contemporary magazine styles in order to develop your writing across a variety of magazine-based work, including profiles, news items and longer features. At the end of this module you will be able to gather and write magazine stories.

How will I learn on this module?

You will learn through lectures, seminars and independent learning. You will be expected to complete a research-related activity each week, which will be discussed during the seminars. Seminars provide you with opportunities for further discussion of each week’s lecture topic and you will be expected to proactively contribute to each week’s discussion through presenting the fruits of your research task. Class participation is therefore highly encouraged. In addition, in each seminar, you will distinguish the differences between “good” and “bad” magazines by looking at features including cover, pictures and visuals and story quality.

How will I be supported academically on this module?

You will be are supported in a variety of manners: the module tutor is available to discuss issues both during and outside scheduled teaching. Tutors can discuss issues during pre-determined Office Hours each week, and also via email. Additionally, information, teaching materials and other support is available through the Electronic Learning Portal system.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at:
(Reading List service online guide for academic staff this containing contact details for the Reading List team –

What will I be expected to achieve?

Knowledge & Understanding:
• The ability to recognise, employ and utilise the major techniques of feature writing in practice and in theory. (LO1)
• An understanding of feature audiences in various fields.(LO2)
Intellectual / Professional skills & abilities:
• Demonstrate an ability to undertake, with a level of independence, feature writing work of a high quality. (LO3)
• Demonstrate how to find, source, write, edit and target stories for the appropriate market. (LO4)

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):
• Knowledge of legal, economic, ethical and regulatory controls on news production. (LO5)

How will I be assessed?

Formative feedback will be given during seminars where approriate.
Final assessment consists of a portfolio of work consisting of:1. A cover-story profile feature of 1200 words with a 300-words breakout bar. (50%) Students will also submit a 200-word pitch for the story in line with industry practice. LO 1-3
2. A review on a subject of the student’s choice (such as but not limited to film, book, restaurant).– 1000 words. (50%) LO 1-3





Module abstract

Feature Writing aims to develop skills and a theoretical understanding of this very popular area of the media. You will learn how to write text for a variety of magazine disciplines, including profiles and features and understand and utilise visuals within the context of magazine production. You will learn to write clear and concise material to professionally acceptable standards in an industry-style environment for both general magazines and specialist publications. You will be assessed by the production of a portfolio of work demonstrating writing skills across a range of disciplines. This is always a very popular module and prepares students for work placement at professional magazines and also for career paths into the industry.

Course info

UCAS Code PQ53

Credits 20

Level of Study Undergraduate

Mode of Study 3 years full-time or 4 years with a placement (sandwich)/study abroad

Department Arts

Location City Campus, Northumbria University

City Newcastle

Start September 2020 or September 2021

Fee Information

Module Information

Current, Relevant and Inspiring

We continuously review and improve course content in consultation with our students and employers. To make sure we can inform you of any changes to your course register for updates on the course page.

Your Learning Experience find out about our distinctive approach at

Admissions Terms and Conditions -
Fees and Funding -
Admissions Policy -
Admissions Complaints Policy -