DE6013 - Final Major Project – Part II

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What will I learn on this module?

The module gives you the opportunity to research, conceptualise and realise a self-determined Industrial Design project, building on the skills, knowledge and understanding that you have developed over the previous three years of the programme.

You will undertake in-depth research on a subject area of your own choosing, using a range of methodologies to explore markets and intended audiences.

Your project will be realised through final outcomes that support your goals as future professionals and will be supported by a visually rich and varied range of supporting work. The project may be based upon earlier exploration of a topic undertaken in Semester 1 as part of Final Major Project – Part I, in which case it will greatly expand the scope and depth of exploration in support of a fully resolved and well-executed design.

Your Major Project outcomes will be determined by your career goals and ambitions, and agreed through regular supervision, formative critiques and presentations, studio sessions, personal project plans and peer discussions. You are encouraged to demonstrate an experimental and open-minded approach, while considering the requirements of your chosen target audience.

Fundamental to success on this module is an iterative approach which requires the constant testing, evaluation and refinement of your ideas. A key part of your design practice is to relate your own values and theoretical understanding to the developing design work. You will be expected to develop a reflective approach to your practice as a designer which you will evidence through an illustrated report to accompany the final deliverables. As part of this, you will show the relevance and validity of your project to your intended audience by seeking out and responding to the input of possible stakeholders, experts and external collaborators (as appropriate to your project).

How will I learn on this module?

Learning and teaching strategies on design for Industry encourage you to acquire a flexible and imaginative approach to problem solving through enquiry-based learning. You will become an active participant in your learning, integrating design practice with academic and intellectual skills.

The studio environment is integral to this process, encouraging individual intellectual freedom and a creative collaborative community. Hands-on participation and the exploration of theories, concepts and processes enable you to display evidence of creative thinking through the exploration and communication of strategies whilst refining your project brief. This type of experiential activity engages you in self-initiated research, encouraging independent judgement and critical self-awareness.

You are encouraged to advance your visual literacy and explore current issues and debates. Working individually and in peer groups, you learn to be flexible and collaborative, to identify and redefine problems in a creative way and focus on solutions that are both relevant and empathetic. Traditional, new and emerging technologies are used both in the delivery and realisation of outcomes, and you will learn to present your work and ideas to a variety to peers, tutorial staff and external collaborators.

The module will be delivered using a combination of lecture, tutorial and critiques. Most of your time will be spent in directed studio-based study and independent learning. It is student-centred including a great proportion of studio, computing laboratory and workshop activity.

How will I be supported academically on this module?

• Opportunity to collaborate with industry and regional, national and international external partners extend the practical study of the subject area within an industrial context. They are also designed to support student confidence in their ability to handle professional practice within the creative industries
• Students experience a range of teaching, learning and assessment methods and course work is largely project based
• Modules are delivered through a combination of lecture supported group tutorials and studio activity, practical demonstrations, studio teaching, guided and independent learning. Practical skills are delivered through workshop activities
• Additional study skills materials and workshops are available through Skills Plus at http://nuweb2.northumbria.ac.uk/library/skillsplus/topics.html?l3-0.
• Students are expected to maintain a project plan and are encouraged to take responsibility for their own learning
• English language support is provided for international students
• University student services offer specialist support e.g. financial, disability, mental health, international student support etc.
• eLP includes all relevant documentation e.g. module guides, lecture material, reading lists together with discussion boards and notices
• Visiting professionals support relevant and current practice

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:

MK6.3 - Display evidence of your critical, experimental and/or innovative thinking by conceiving solutions that have relevance in cultural, aesthetic, functional, technical and commercial contexts. (PK6.2)

MK6.4 – Defend your concepts with reasoned judgement through one or more of the following means; written, physical, digital, visual, oral. (PK6.3)


Intellectual / Professional skills & abilities:

MI6.4 – Demonstrate your ability to explore, formulate and propose appropriate solutions to complex design problems as evidenced by design practice work in one or more of the following means; written, visual, physical, digital, oral. (PI6.3)

MI6.5 - Demonstrate an accomplished use of physical and/or digital prototyping and modelling in the realisation of experimental and innovative industrial design practice. (PI6.3)

MI6.6 - Effectively use a wide range of media and advanced presentation techniques to effectively communicate concepts and solutions as evidenced through presentation by one or more of the following means; written, visual, physical, digital, oral. (PI6.3)

MI6.7 - Defend your own practice and show critical self-judgement through your Critical Justification and Reflection submission. (PI6.4)

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

MP6.2 - Demonstrate employability skills including; leadership, enterprise, flexibility, resourcefulness in your practice. (PP6.2)

MP6.3 - Show understanding of responsible design practice and be able to articulate your opinions by one or more of the following means; written, visual, physical, digital, oral. (PP6.3)

How will I be assessed?

Formative feedback received from peer tutors and peers during studio and workshop engagement. External collaboration will inform strategy and direction to project activity.

Formal formative feedback
Formal formative tutorials and Interim sessions will provide feedback and informally record academic progress.

Summative assessment
Summative assessment will be used for grading of the final submissions and will be formally recorded and will be based upon final presentation material. The material is likely to consist of a range of designed outputs or media, including models, prototypes, graphics, videos, animations.

The final presentation materials will account for 70% of the marks available under this module.

You will also submit an illustrated, written report which documents your research planning & execution; your decision-making; and reflection upon your practice and the outcomes. The report should also evidence how you have sought critique and validation as appropriate to your chosen topic and intended audience. The report will be largely visual in nature but supported by written commentary and annotation (4000 words max).

The report will account for 30% of the marks for this module.

Pre-requisite(s)

DE6012 - Final Major Project - Part I

Co-requisite(s)

N/A

Module abstract

This module represents the culmination of your design studies, offering the opportunity to showcase your skills and knowledge through a self-directed design project. The Final Major Project requires you to develop and address a brief around a topic of your own choosing. As such, it enables you to display and deepen your design skills and knowledge, and to evidence this through a project which builds upon your own aptitudes and interests. The project is likely to feature prominently in your portfolio and is likely to be shown to the wider world through graduate exhibitions. The project should significantly enhance your prospects for employment and may be tailored to promote your prospects within a particular career path.

The work undertaken for this module will show how your practical skills and knowledge (including design theory) combine in a project which evidences conceptual rigour developed through a critical and reflective approach to design.

Course info

UCAS Code W240

Credits 60

Level of Study Undergraduate

Mode of Study 4 years with a placement (sandwich)/study abroad

Department Northumbria School of Design

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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