DE6012 - Final Major Project - Part I

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What will I learn on this module?

You will elect a brief from a design competition/collaborating industry partners to challenge your design knowledge and skills in a competitive environment. The briefs are selected/constructed carefully to facilitate your learning in pursuit of the learning outcomes of the module.

Working on the design competition/collaborating industry briefs is excellent preparation for the other projects you will undertake in your final year, as they challenge your understanding and knowledge of design contexts, research methods, and, your abilities to develop and communicate creative solutions to a high standard. They will also give you the chance to gain recognition for your work through shortlisting and/or being awarded a prize.

Alongside this project you will conceptualise and realise the first phase of a self-determined industrial design project, building on the skills, knowledge, and, understanding that you have gathered over the previous three years of the programme. This part will be more exploratory in nature.

You will conduct primary and secondary research to help you further understand audiences and markets and inform your strategy and direction. The project may also work towards a concept free from commercial and/or technical constraints of the present but paying special attention to the needs of the environment, other cultures or minority groups. Alternatively, the project may be more evaluative in nature, based upon predetermined aims explored through a recognised design process and its solution.

It is intended that your chosen topic and approach will support your career/specialism aspirations.

How will I learn on this module?

Learning and teaching strategies on design for Industry encourage you to acquire a flexible and imaginative approach to problem solving through enquiry-based learning. You will become an active participant in your learning, integrating design practice with academic and intellectual skills.

The studio environment is integral to this process, encouraging individual intellectual freedom and a creative collaborative community. Hands-on participation and the exploration of theories, concepts and processes enable you to display evidence of creative thinking through the exploration and communication of strategies whilst refining your project brief. This type of experiential activity engages you in self-initiated research, encouraging independent judgement and critical self-awareness.

You are encouraged to advance your visual literacy and explore current issues and debates. Working individually and in peer groups, you learn to be flexible and collaborative, to identify and redefine problems in a creative way and focus on solutions that are both relevant and empathetic. Traditional, new and emerging technologies are used both in the delivery and realisation of outcomes, and you will learn to present your work and ideas to a variety to peers, tutorial staff and external collaborators.

The module will be delivered using a combination of lecture, tutorial and critiques. Most of your time will be spent in directed studio-based study and independent learning. It is student-centred including a great proportion of studio, computing laboratory and workshop activity.

How will I be supported academically on this module?

• Opportunity to collaborate with industry and regional, national and international external partners extend the practical study of the subject area within an industrial context. They are also designed to support student confidence in their ability to handle professional practice within the creative industries

• Students experience a range of teaching, learning and assessment methods and course work is largely project based

• Modules are delivered through a combination of lecture supported group tutorials and studio activity, practical demonstrations, studio teaching, guided and independent learning. Practical skills are delivered through workshop activities

• Additional study skills materials and workshops are available through Skills Plus at http://nuweb2.northumbria.ac.uk/library/skillsplus/topics.html?l3-0.

• Students are expected to maintain a project plan and are encouraged to take responsibility for their own learning

• English language support is provided for international students

• University student services offer specialist support e.g. financial, disability, mental health, international student support etc.

• eLP includes all relevant documentation e.g. module guides, lecture material, reading lists together with discussion boards and notices

• Visiting professionals support relevant and current practice

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:

MK6.2 - Demonstrate your ability to appropriately deploy techniques of enquiry, analysis and synthesis to design practice. PK6.1)

MK6.5 - Demonstrate a contextual understanding of personal practice in relation to broader cultural socio-economic and political contexts through design research and practice. (PK6.3)

Intellectual / Professional skills & abilities:

MI6.1 – Intellectually engage with a range of appropriate research materials, techniques and analytical tools in order to, define and articulate opportunities for design practice. (PI6.1)

MI6.2 - Demonstrate your ability through your explorative design practice to challenge orthodox approaches with validity and coherence. (PI6.1)

MI6.3 – Undertake comparative analysis of products, services and markets as evidenced by presentation by one or more of the following means; written, visual, oral.
(PI6.2)

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

MP6.1 - Show curiosity, perseverance and industry in addressing opportunities and challenges. (PP6.1)

MP6.3 - Show understanding of responsible design practice and be able to articulate your opinions by one or more of the following means; written, visual, physical, digital, oral. (PP6.3)

How will I be assessed?

The work submitted will be assessed in the following ways;

Formative feedback will be received from tutors and peers during studio and workshop engagement.

Tutorials and interim reviews will be timetabled at regular intervals during the project to provide a framework for progression of design practice and to support reflection and the development of solutions. Feedback will be tailored to the stage of the project, e.g. initial feedback will be focused around the understanding of the problem space and broader context. As the project develops feedback will be more concerned with the definition of a design direction and refinement of potential solutions as concepts are developed and iterated.


Summative assessment
For the introductory project, work will be submitted in accordance with the brief e.g. presentation documents in a specified size, but may include other media including physical models, mock-ups, digital artefacts, images, written content, video, animations etc. This component represents 40% of the marks available for this module.

For Part I of the Final Major Project, the submission will take the form of an exhibition. Work will be assessed holistically against the learning outcomes with consideration of the brief and how well the student has understood the context, gathered and considered research material, developed creative solutions and communicated the proposal to an audience. This component represents 60% of the marks available for this module.

Pre-requisite(s)

Level 5 modules

Co-requisite(s)

N/A

Module abstract

The first component of this module takes the form of an introductory project that gives you the chance to work towards a competition brief OR brief set by a collaborating organisation. These briefs will challenge your understanding and knowledge of design contexts, research methods, and, your abilities to develop and communicate creative solutions to a high standard, preparing you for the challenges of the year ahead. They may also give you the chance to gain recognition for your work through shortlisting and/or being awarded a prize; a valuable addition to your CV/portfolio.

For the second component you will conceptualise and realise the first phase of a self-determined industrial design project; employing the culmination of skills you have developed over the previous three years of study. This phase will be more exploratory in nature and include conducting primary and secondary research to further understand audiences and markets, and, inform your strategy and direction. The project may also work towards a concept free from commercial and/or technical constraints of the present but paying special attention to the needs of the environment, other cultures or minority groups. Alternatively, the project may be more evaluative in nature, based upon predetermined aims explored through a recognised design process and its solution.

Your chosen topic and approach will support your career/specialism aspirations.

Course info

UCAS Code W240

Credits 40

Level of Study Undergraduate

Mode of Study 4 years with a placement (sandwich)/study abroad

Department Northumbria School of Design

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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