DE5006 - Industrial Design Practice

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What will I learn on this module?

You will learn to work with more challenging design projects, developing your skills and design process as a student of design. You will be encouraged to develop a flexible and creative enquiry-based approach to projects. You will become more engaged in this process, beginning to integrate your design practice with your developing intellectual skills and awareness of broader contexts.
A mixed diet of design briefs and industry-facing collaborative projects will provide you with the opportunity to develop your design processes, specialist skills and abilities through simulated and real-life scenarios – providing a rich learning experience. A range of projects will be presented in order for you to experience different specialised practices in the pursuit of design solutions in the sphere of products, services and experiences. You will work across each area of activity offered (including but not limited to product, service and experience).

You will continue to develop your communication and visual thinking skills in the production of a visual design process sketchbook, capturing a range of design development work produced in the pursuit of your design projects. The ability to think and explore visually in two-dimensions is still a crucial skill for designers and one that is highly sought-after within professional practice. Visual thinking and communication facilitates effective discussion, idea generation and feedback.

How will I learn on this module?

You will undertake projects working directly with tutors, peers and other collaborators, engaging in discussion and constructive critique of your own and others work during project activity.
The studio and workshop environment is integral to this process, encouraging individual intellectual freedom and a creative collaborative community. Hands-on participation and the exploration of physical and/or digital skills, materials and processes will enable you to develop and display evidence of creative thinking through the exploration and communication of a concept/artefact that has a purposeful outcome.

This type of experiential activity engages you in self-initiated research, encouraging independent judgement and critical self-awareness.
Working as an individual and/or in groups, you learn to be flexible and collaborative, to identify and redefine problems in a creative way and focus on solutions that are both relevant and empathetic. Traditional, new and emerging techniques are used both in the delivery and realisation of outcomes, and you will learn to present your work and ideas to a variety of audiences in different situations.

You will learn to present you projects to others (peers, tutors and stakeholders), in various forms (verbal, visual, digital) during development and at the conclusion of your project, in order to receive feedback and guidance.

You will produce a creative process journal as you work, capturing a range of design development work created in the pursuit of your design projects. This may contain, but not be limited to, some/all of the following; sketches of products, form exploration, design details, construction ideas, research insights, customer journey maps, experience flows, service wireframes and others. The ability to think and explore visually in two-dimensions is still a crucial skill for designers and one that is sought by employers.

How will I be supported academically on this module?

All projects begin with a briefing to explain the context, aims and expectations of the work and wherever possible with external stakeholders involved to give real-life insights into the project. Initial project sessions will expand the problem space to identify possible approaches or opportunities for design research and exploration.

You will be encouraged and supported to have the confidence to engage in discussion and constructive critique of your own and others work in a safe environment throughout the project.

Regular contact with tutors and peers will give you formative feedback and advice about your practice. You will be expected to show a degree of independence, professionalism and time management in the pursuit of your work, both as an individual and when working with others.

Tutors and other staff will be aligned to support specific projects (e.g. product, service or experience) as well as technical resources that are relevant to exploration and realisation of design outcomes. Guidance sessions with specific tutors are scheduled to support and review progress of work on all modules.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:

MK5.2 - Demonstrate your ability to analyse and critically reflect upon relevant research evidence, and clearly articulate the meaning to design practice. (PK5.2)

MK5.4 - Display evidence of your developing critical and experimental thinking by conceiving design solutions that have relevance in increasingly complex, multi-faceted contexts. (PK5.3)

Intellectual / Professional skills & abilities:

MI5.1 - Undertake research in order to apply independent judgement and critical analysis in pursuit of design activity (PI5.1)

MI5.2 – Articulate credible opportunities for industrial design practice by one or more of the following means; written, visual, oral. (PI5.2)

Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

MP5.4 - Show developing ability to effectively communicate through one or more of the following means; physical, digital, written, visual, oral. (PP5.4)

How will I be assessed?

Regular contact with tutors will provide formal and informal formative assessment feedback and advice about your work, based upon a schedule of interim reviews.

Formal formative assessment;

Projects undertaken will normally culminate in the presentation of design proposals in visual and/or physical, digital form. Students may be asked to present their work verbally to an audience of peers, tutors and stakeholders in order to receive feedback and guidance.

Competition projects will be assessed by the review of visual and other material requested in the specific design brief, such projects may not always be presented to others.

A continuing visual development sketchbook will serve as a useful resource for feedback and help you to document your developing design processes.

Summative Assessment;

Holistic summative assessment against all learning outcomes will be made at the conclusion of the module via review of a portfolio of design practice outputs. The portfolio will consist of a range of presentation materials appropriate to the projects. This will form 80% of the assessment

You will submit a creative process journal, capturing your design and development process. This will form 20% of the assessment.

Pre-requisite(s)

Level 4 modules

Co-requisite(s)

DE5007 Contemporary Design Contexts

Module abstract

You will learn to tackle more challenging design projects, developing your skills and design process as a student of design. You will be encouraged to develop a flexible and creative enquiry-based approach to projects. You will become more engaged in this process, beginning to integrate your design practice with your developing intellectual skills and awareness of broader contexts.

A mixed diet of design briefs and industry-facing collaborative projects will provide you with the opportunity to develop your design processes, specialist skills and abilities through simulated and real-life scenarios – providing a rich learning experience. A range of projects will be presented in order for you to experience different specialised practices in the pursuit of design solutions in the sphere of products, services and experiences. You will work across each area of activity offered (including but not limited to product, service and experience).

You will continue to develop your communication skills in the production of a visual design process sketchbook, capturing a range of design development produced in the pursuit of your design projects. The ability to think and explore visually in two-dimensions remains a crucial skill for designers and one that is highly sought-after by employers. Visual thinking and communication facilitates effective discussion, idea generation and feedback.

Course info

UCAS Code W240

Credits 40

Level of Study Undergraduate

Mode of Study 4 years with a placement (sandwich)/study abroad

Department Northumbria School of Design

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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