DE4007 - Industrial Design Foundation

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What will I learn on this module?

You will be given a series of design projects aimed at developing basic design skills and awareness. Each project will be introduced with a design brief which sets out the nature of the task and requirements to be met. The range of briefs will be designed to introduce you to different aspects of contemporary industrial design practice and will continually encourage and challenge your design skills and techniques. The briefs will place an emphasis on experimentation and creative exploration with a variety of media and techniques for the purposes of research, concept development and communication. The module will introduce you to the demands of time management, teamwork and will encourage you to develop critical self-awareness of your design practice.

How will I learn on this module?

You will adopt a research-based approach to your work, guided by an introduction to basic design research practices. Tutors will facilitate your self-directed research activities. Research will be largely studio based. You will learn and develop design skills and techniques in a studio, workshop and IT lab environment, working towards solutions to the design brief given. You will both receive and offer constructive feedback to fellow students.

How will I be supported academically on this module?

All projects begin with a briefing to explain the context, aims and expectations of the work. Initial project sessions will expand the problem space to identify possible approaches or opportunities for design research and exploration. You will be expected to challenge, explore and experiment throughout and question your designs with your tutors and peers. Technology enabled learning such as specialist facilities including industry standard software and workshops will be available for you to experiment throughout the design process through physical and digital exploration (e.g. soft models, 2D and 2D computer aided design).

Ongoing support will be available throughout the module, which include feedback from tutors during studio sessions in both formal and informal reviews. You will be given formative feedback from tutors in scheduled studio sessions to help guide your learning. Supporting material will be provided through the eLearning portal.

You will be encouraged and supported to have the confidence to engage in discussion and constructive critique of your own and others work in a safe environment throughout the project.

What will I be expected to read on this module?

All modules at Northumbria include a range of reading materials that students are expected to engage with. The reading list for this module can be found at: http://readinglists.northumbria.ac.uk
(Reading List service online guide for academic staff this containing contact details for the Reading List team – http://library.northumbria.ac.uk/readinglists)

What will I be expected to achieve?

Knowledge & Understanding:

MK4.2 – Demonstrate your ability to critically analyse a range of research material and present your findings effectively. (PK4.2)

MK4.3 – Demonstrate elementary knowledge of industrial design research methods, principles, theories and methods in pursuit of design project activity. (PK4.3)

MK4.4 – Demonstrate a basic grasp of physical/digital tools, materials and realisation methods in pursuit of design solutions. (PK4.3)

Intellectual / Professional skills & abilities:

MI4.1 - Select and utilise appropriate methods of research to enable you to apply judgement and critical analysis in pursuit of design activity. (PI4.1)

MI4.3 - Evidence independent judgement in your ability to generate and explore creative solutions through studio-based design practice. (PI4.3)

MI4.4 – Apply critical analysis to the translation of ideas into credible solutions, show awareness and sensibility in your practice. (PI4.2)

MI4.5 - Evidence ability to effectively use an appropriate range of visual, physical and/or digital techniques in pursuit of design solutions. (PI4.2)


Personal Values Attributes (Global / Cultural awareness, Ethics, Curiosity) (PVA):

MP4.4 - Evaluate your own progress, exercise self-criticism and analysis in the resolution of design practice projects. (PP4.3)

MP4.5 - Form independent judgement from the views of others and begin to articulate reasoned arguments in response to their feedback. (PP4.3)

How will I be assessed?

100% of the assessment is based on your portfolio. A series of assessed projects running throughout the module will help you to construct this portfolio.

Each assessed project will be introduced with a brief designed to stimulate your learning so that you achieve the learning outcomes for the module. The brief will clearly set out task requirements and identify the criteria against which the work will be marked.

Formative feedback will be given during timetabled sessions to guide your response to the set projects. Interim reviews may be used to offer formal formative assessment. Formative feedback will identify strengths and areas for improvement to help you meet the learning outcomes.

You will undergo a mid-point review at the end of semester one, where tutors will review your portfolio of work created in this module and give you feedback on the strengths that are evident, as well as areas that require improvement.

The module will conclude at the end of the year with a similar review of the portfolio of work and feedback. This is normally done in an exhibition format so that you can gain an appreciation of the standard of work across the whole cohort in relation to your own work

Pre-requisite(s)

None

Co-requisite(s)

DE4008 - Design History, Theory & Context
DE4009 - Communicating Design

Module abstract

You will be given a series of challenging and interesting design projects aimed at developing basic design skills and awareness. Each project will be introduced with a design brief which sets out the nature of the task and requirements to be met. The range of briefs will be designed to introduce you to different aspects of contemporary industrial design practice and will continually encourage and challenge your design skills and techniques. The briefs will place an emphasis on experimentation and creative exploration with a variety of media and techniques for the purposes of research, concept development and communication. The module will introduce you to the demands of time management, teamwork and will encourage you to develop critical self-awareness of your design practice.

Course info

UCAS Code W240

Credits 40

Level of Study Undergraduate

Mode of Study 4 years with a placement (sandwich)/study abroad

Department Northumbria School of Design

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

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