Skip navigation

Nike - 2016 Olympics

Howard Lichter, NIKE Global Creative Director, visited the Design and Life Sciences Schools to brief Northumbria University students from Fashion Marketing, Design for Industry and Sports Science courses as part of their ‘Sponsored Studio’, global creative outreach programme.

About the 'Sponsored Studio'

Nike have put together a team of designers and specialists to support and mentor this project, several of whom will visit our Campus during the project. This is a group project involving undergraduate students from Design for Industry, Fashion Marketing and Sports Science.

There will be a series of interim reviews via Skype (or similar means) during the design development, as well as an online project space where design concept materials can be uploaded and shared with team members and Nike staff for review and feedback.


The challenge for this brief is to "Change the Olympic Experience for the coach, Athlete, Fan or Trainer for the Rio 2016 Olympics".

Idea generation sessions will be held with mixed groups from all courses involved in the project where they will compare and contrast the sporting disciplines and events for the London 2012 Olympic games to the core sports of the Nike product ranges. They will explore what opportunities there are in the sport disciplines that Nike is already involved in; what new areas can they delve in to; and research whether there is an Olympic sport that is a good fit for Nike (brand ethos, attitude and tone).

Students will be examining the potential to enhance or improve an Olympic sport for any/some/all of the following - athlete, coach, fan, trainer, and perhaps officials.

They will explore how Nike can increase the enjoyment of an activity through integration of technology, materials and performance.

With support from Nike staff and specialists as well at Northumbria University staff. Students will discover, develop and deliver exciting and engaging design propositions to the set challenge. 

Course info

UCAS Code W240

Level of Study Undergraduate

Mode of Study 4 years with a placement (sandwich)/study abroad

Location City Campus, Northumbria University

City Newcastle

Start September 2020

Fee Information

Module Information

Get a downloadable PDF of this course

Enter your details to receive an email with a link to a downloadable PDF of this course and to receive the latest news and information from Northumbria University

* By submitting your information you are consenting to your data being processed by Northumbria University (as Data Controller) and Campus Management Corp. (acting as Data Processor). To see the University's privacy policy please click here

Openday _long

Undergraduate Open Day Events

Looking to study in 2019? Our Undergraduate Open Day Events on 29 September, 27 October and 24 November are the perfect opportunity for you to find out as much as you can about our courses and facilities.


Virtual Tour

Get an insight into life at Northumbria at the click of a button! Come and explore our videos and 360 panoramas to immerse yourself in our campuses and get a feel for what it is like studying here using our interactive virtual tour.


Latest News and Features

More news

Back to top