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Business School Of The Year

Looking to join a graduate training scheme or to develop a career in marketing? Our ‘Business With’ courses develop broad business skills while also offering a subsidiary pathway (around 33%) that starts after the first year, giving you an extra edge in employability.

BA (Hons) Business with Marketing Management includes an overview of marketing research and planning as well as options in retail marketing, relationship marketing, content marketing, buyer behaviour and customer experience.

Northumbria ranks 4th in the sector nationally and top in the North East for further study, sustained employment or both for Business and Admin Studies graduates 5 years after graduation. (Longitudinal Education Outcomes (LEO) 2017)

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at the Times Higher Education Awards 2015. The relevance, rigour and internationalisation of the course has been tested through the EPAS accreditation process.

Between your second and final years you can choose to undertake a work placement, study abroad or a hybrid of the two and in contrast to BA (Hons) Marketing Management, it’s not compulsory. All of the Business with courses are 3-year degrees with an optional 4th year between the second and final taught years. Students who do not take this option will be expected to undertake a final year UG Consultancy Project rather than the dissertation. In doing this, they are then graduating having followed a “real-world” experience as part of their undergraduate studies.

90% of students say that staff are good at explaining things (National Student Survey, 2016)

CIM-GG-stacked -blue -RGBThe Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Northumbria University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Business School Of The Year

Looking to join a graduate training scheme or to develop a career in marketing? Our ‘Business With’ courses develop broad business skills while also offering a subsidiary pathway (around 33%) that starts after the first year, giving you an extra edge in employability.

BA (Hons) Business with Marketing Management includes an overview of marketing research and planning as well as options in retail marketing, relationship marketing, content marketing, buyer behaviour and customer experience.

Northumbria ranks 4th in the sector nationally and top in the North East for further study, sustained employment or both for Business and Admin Studies graduates 5 years after graduation. (Longitudinal Education Outcomes (LEO) 2017)

The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at the Times Higher Education Awards 2015. The relevance, rigour and internationalisation of the course has been tested through the EPAS accreditation process.

Between your second and final years you can choose to undertake a work placement, study abroad or a hybrid of the two and in contrast to BA (Hons) Marketing Management, it’s not compulsory. All of the Business with courses are 3-year degrees with an optional 4th year between the second and final taught years. Students who do not take this option will be expected to undertake a final year UG Consultancy Project rather than the dissertation. In doing this, they are then graduating having followed a “real-world” experience as part of their undergraduate studies.

90% of students say that staff are good at explaining things (National Student Survey, 2016)

CIM-GG-stacked -blue -RGBThe Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Northumbria University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Course Information

UCAS Code
N1N5

Level of Study
Undergraduate

Mode of Study
3 years full-time or 4 years with a placement (sandwich)/study abroad

Department
Newcastle Business School

Location
Law and NBS Building, City Campus East

City
Newcastle

Start
September 2019

Department / Newcastle Business School

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK.

Book an Open Day / Experience Business with Marketing Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Marketing Management. Speak to staff and students from the course and get a tour of the facilities.

Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. We are double accredited from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.

Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.

Book an Open Day / Experience Business with Marketing Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Marketing Management. Speak to staff and students from the course and get a tour of the facilities.

Your tutors will use a variety of teaching methods including lectures, seminars, problem-based workshops, case discussions, practical activities, group work and tutorials. To facilitate the essential learning that needs to take place outside of formal contact sessions, there will be directed learning tasks during every module.

Teaching is backed up by a well-designed support system that will underpin your learning journey. You will have a Guidance Tutor with whom you can discuss academic or personal issues. We make sure that extensive feedback, from both tutors and peers, is built into the course.

Assessments involve the application of business principles to solve problems, and assessment methods will include business reports, presentations and portfolios. In the final year there is an assessed dissertation or consultancy project.

Staff / Meet the Team

At Northumbria we know how important it is that you are taught by staff who understand the business world. That is why all of our staff have industry experience and connections to help your learning.

Book an Open Day / Experience Business with Marketing Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Marketing Management. Speak to staff and students from the course and get a tour of the facilities.

Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional.

The 24/7 University Library achieves some of the highest levels of student satisfaction in the UK and has held the Cabinet Office accreditation for Customer Service Excellence since 2010.

Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.

There will be plenty of opportunities to put your learning into practice. The Student Engagement Centre promotes all types of experiential learning including volunteering, internships and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses.

Business Facilities

Newcastle Business School delivers first class teaching in a world class environment.

Virtual Tour

Come and explore our outstanding facilities in this interactive virtual tour.

University Library

At the heart of each Northumbria campus, our libraries provide a range of study space and technology to suit every learning style.

Book an Open Day / Experience Business with Marketing Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Marketing Management. Speak to staff and students from the course and get a tour of the facilities.

Northumbria’s strong research ethos is an essential aspect of how you will develop as a critical, reflective and independent thinker. Our enquiry-based, problem-solving approach to topics requires the acquisition of research skills like information literacy, sampling, statistical reporting and surveying. In the final year you will undertake a significant investigatory task in the form of either a dissertation or a consultancy project.

Throughout the course your learning will be directly impacted by the teaching team’s active research into their specialist subjects. Newcastle Business School was the eighth most improved business school in the 2014 Research Excellence Framework (REF). Our three signature research themes are digital business, strategic innovation and entrepreneurial leadership, and responsible business. Specific areas of research include financial crime, corporate reporting, social entrepreneurship, business ethics, and corporate social responsibility.

Research / Newcastle Business School

Newcastle Business School (NBS) is the 8th most improved Business School in the 2014 Research Excellence Framework (REF) National Assessment.

Book an Open Day / Experience Business with Marketing Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Marketing Management. Speak to staff and students from the course and get a tour of the facilities.

Employability is at the heart of our ‘Business With’ suite of courses, with every module reinforcing the transferable attributes that are necessary for graduate employment. In addition there are three modules that explicitly focus on career-development skills: Building Business Practice, Building Professional Practice, and Employability and Career Planning. These modules leverage the resources available at our Careers and Employment Service.

There will be opportunities to gain practical experience that gives you a further career edge. In your second year you can study for a semester in another country. Before your final year you can choose to spend an extra year on a work placement or studying elsewhere in the EU or in a country such as the USA, Australia or China. Throughout the course we encourage you to participate in the Business Clinic, joining a team of business students in giving advice to clients.

The Marketing Internship Programme is an opportunity to gain first-hand marketing experience during your studies.

Newcastle Business School

Student Life

A great social scene can be found at the heart of our campuses, featuring award-winning bars and a huge range of clubs and societies to join you'll be sure to meet people who share your enthusiasms.

Book an Open Day / Experience Business with Marketing Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Marketing Management. Speak to staff and students from the course and get a tour of the facilities.

By the end of this course you’ll be in an excellent position to apply for graduate training schemes and graduate roles. You’ll have a particular edge, thanks to your specialist studies, in roles such as marketing executive or branding strategist. As a marketeer you’ll have knowledge and skills that help turn a good business into a great one.

If you decide to start your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.

You can also undertake further study at postgraduate level with a course such as our Digital Marketing MSc.

Whatever you decide to do, you’ll have strong employability as a result of having acquired the characteristics of a Northumbria graduate. These include critical reflection and self-learning, collaboration and curiosity, and the ability to apply your knowledge to solve problems in ways that are sustainable and ethical.

Book an Open Day / Experience Business with Marketing Management BA (Hons)

Visit an Open Day to get an insight into what it's like to study Business with Marketing Management. Speak to staff and students from the course and get a tour of the facilities.

Course in brief

Who would this Course suit?

This course is for people looking to launch a career in business who want to combine broad-based business studies with a subsidiary pathway in marketing management.

Entry Requirements 2019/20

Standard Entry

GCSE Requirements:

A good GCSE profile is expected including Maths and English Language at minimum grade C or equivalent.  If you have studied for a new GCSE for which you will be awarded a numerical grade then you will need to achieve a minimum grade 4.

UCAS Tariff Points:

120-128 UCAS Tariff points including one or more of the following:

GCE and VCE Advanced Level:

From at least 2 GCE/VCE A Levels

Edexcel/BTEC National Extended Diploma:

Distinction, Distinction, Merit

Scottish Highers:

BBBCC - BBBBC at Higher level, CCC - BCC at Advanced Higher

Irish Highers:

BBBBB  - ABBBB

IB Diploma:

120-128 UCAS Tariff points including minimum score of 4 in at least three subjects at Higher level

Access to HE Diploma:

Award of full Access to HE Diploma including 18 credits at Distinction and 27 at Merit

Qualification combinations:

The University welcomes applications from students studying qualifications from different qualification types - for example A level and a BTEC qualification in combination, and if you are made an offer you will be asked to achieve UCAS Tariff points from all of the qualifications you are studying at level 3.  Should the course you wish to study have a subject specific requirement then you must also meet this requirement, usually from GCE A l

Plus one of the following:

  • International/English Language Requirements:

    Applicants from the EU:

    Applicants from the EU are welcome to apply and if the qualification you are studying is not listed here then please contact the Admissions Team for advice or see our EU Applicants pages here https://www.northumbria.ac.uk/international/european-union/eu-applications/

    International Qualifications:

    If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit www.northumbria.ac.uk/yourcountry

    English Language Requirements:

    International applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or approved equivalent*).

    *The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section. Visit www.northumbria.ac.uk/englishqualifications<

Fees and Funding 2019/20 Entry

UK/EU Fee in Year 1**: £9,250

International Fee in Year 1: £15,000

ADDITIONAL COSTS

There are no Additional Costs

FUNDING INFORMATION

Click here for UK and EU undergraduate funding and scholarships information.

Click here for International undergraduate funding and scholarships information.

Click here for UK/EU undergraduate tuition fee information**.

Click here for International undergraduate tuition fee information.

Click here for additional costs which may be involved while studying.

Click here for information on fee liability.

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Modules Overview

Modules

Module information is indicative and is reviewed annually therefore may be subject to change. Applicants will be informed if there are any changes.

AF4002 -

Financial Decision Making (Core, 20 Credits)

You will learn how financial information can be used to assist managers and external user groups in their decision making processes.

You will initially explore the motivations for entrepreneurial activity and techniques that can be used to appraise investment decisions.

Topic areas will include:

• Investment appraisal techniques (payback, accounting rate of return, net present value and internal rate of return)
• Practical aspects of investment appraisal (inflation and capital rationing)
• Risk and uncertainty

You will then examine how financial information can facilitate managers in making operational decisions in relation to planning and control.

Topic areas will include:

• Cost and revenue behaviour
• Break even analysis
• Costing (full and variable costing, activity-based costing and whole life-cycle costing)
• Budgeting and variance analysis
• Working capital management

Finally you will look at the informational needs of outside user groups, the nature of the information they are provided with, and how this information can be analysed and interpreted in order to enhance the effectiveness of their decision making.

Topic areas will include:

• The reporting frameworks and ethical principles that underpin financial reporting
• The nature of international financial reporting standards
• Format and content of the statement of profit or loss and statement of financial position
• Statements of cash flow
• Analysis and interpretation of financial statements using ratio analysis

More information

BM9400 -

Business Analysis for Decision Making (Core, 20 Credits)

The module aims to provide you with the knowledge and skills of applying a variety of quantitative analytical tools to support business decision making. The module is delivered to you using weekly lectures and IT workshops, the workshops principally concentrate of the development of your spreadsheet skills and interpretation of the analysis undertaken.

Within this module, you will cover nine main topics:

• Index numbers
• Linear programming
• Correlation and Regression;
• Time Series Analysis;
• Data Presentation
• Measures of Central Tendency and Dispersion
• Probability and the Normal Distribution
• Questionnaire Design and Sampling

The module will lead you to the development of basic analytical skills and confidence in handling numeric data using a spreadsheet. In doing so, it will expose you to a wide range of quantitative techniques for use in modelling, analysis and interpretation of business problems. You will become aware of the role of modelling as an aid to business problem solving. Furthermore, you will gain an understanding of the role of MS Excel as an aid to data analysis and the development of various business problem solving models.

On completing the module you will be able to select and apply the appropriate business techniques to support business problem solving in a variety of situations. You will have developed relevant IT skills to support the theoretical material introduced throughout the module. You will create, use and design appropriate spreadsheet models as well as use appropriate supporting software.

More information

GA4001 -

Academic Language Skills for Newcastle Business School (Optional, 0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

HR9405 -

Managing People at Work (Core, 20 Credits)

This module aims to provide you with an introduction to the foundation theory and practice of management. It encourages you to understand the principal challenges facing managers and will give you an overview of the key themes within organisational behaviour (OB). Through weekly lectures you will be introduced to principles of OB and explore the relationships between theory and practice. In weekly seminars you will apply your understanding of theories and relevant research findings to Human Resources (HR) practice related case studies and draw connections to your own experiences of work. Issues you will discuss in this module may vary in order to reflect contemporary circumstances. Topics include:

• Introduction to OB and links to HR practice
• (Rational) organisation structure and work design
• Managing diverse groups and effective teams
• Sex and gender in management
• Managing culture
• Perception and Personality
• Motivation/ Reward/ Performance
• Ethics/ Leadership/ Followership
• Politics and decision making in organisations
• Managing conflict and change

The module will lead you to develop your own understanding of managerial challenges and skills necessary to tackle them. You will be challenged to reflect on your learning and how OB theories and relevant research findings have impacted on you and your journey in becoming a practicing manager. On completing the module you will understand theoretical foundations of OB and its links to HR practice. You will further critically reflect on your own views of management and HR practice. Such reflection will lead and align with your further personal development studies ‘Employability and Career Planning’ (HR9508) and ‘Human Resource Management’ (HR9510).

More information

MO9409 -

Operations and Integrated Supply Chain and Marketing Management (Core, 20 Credits)

This module intends to provide you with managerial and operational issues in business context. The module has a three dimensional approach towards business processes in which the operations, supply chain and marketing management principles, key strategies and issues will be underpinned with the element of considering the cross- functionality and integration of these business processes.
Therefore, within this module, you will learn different topics under two clusters in your lectures and seminars. There are main topics under Operations and Supply Chain Management and also the Marketing Management as below:

*Topics with the possibility of integration and interface approach between two clusters in their nature

Operations and Supply Chain management:
Introduction to Operations and Supply Chain Strategies
Operations Sustainability*
Quality Management*
Lean Management
Performance Measurement*
Operations Planning
Supply Network Management*
Supplier Development and Purchasing
Supply Chain Risk Management*
Logistics Management*
Sustainable Supply Chain management*
Capacity and Demand Management*

Marketing Management:
Marketing introduction: B2C verses B2B*
Market Environment Business-to-Business Environment: Customers, Organizations, and Markets*
Market Segmentation and segmentation strategies
Market Research
Product: Product Strategy, Product Positioning, Branding, and Product Line Strategies*
Developing the Product, Service, and Value of The Offering*
Price: Value-Based Pricing and Pricing Strategies
Place: Marketing Channels and Channel Mapping*
Promotion: Communicating with the Market
Promotion: Business-to-Business Selling*
Customer satisfaction and customer loyalty*


The module will lead you to understand and demonstrate the necessary theories, strategies and principles of operations, supply chain and marketing management in an integrated style to solve any business problem associated to these processes. The module will facilitate you with theoretical and practical understanding and knowledge to be able to demonstrate your real world problem solving skills in this module and also your experiential learning or business practice module.

On completing this module, you will be able to demonstrate knowledge and understanding of an integrated supply, demand and marketing managerial and operational issues and strategies alongside tools and techniques to solve issues in a business context with any size and in any sector.

More information

NX9410 -

Building Business Practice (Core, 20 Credits)

This module aims to provide you with the skills and abilities to tackle real life business problems and projects. These problems and research projects will be appropriate to your specific programme of study and will result in an extensive and flexible knowledge base.

There are six main focus areas based on:

An ability to demonstrate and apply an understanding of relevant theory from your professional /academic area where appropriate
Group Work skills (Team work)
Research Skills (Information Literacy)
Problem Solving Skills (Project Management)
Communication Skills
Self-Directed Learning.

On completion of this module you will have developed effective problem-solving skills, become an effective collaborator and team player and further developed self-directed, lifelong learning skills.

More information

SM9411 -

Global Business Environment (Core, 20 Credits)

The module is comprised of three blocks of material. The three blocks are:

Globalisation
This block will cover topics such as the process of globalisation, barriers to globalisation, the benefits and costs of globalisation for business,
international trade, analysis of the external business environment, corporate social responsibility issues in the global economy, etc.
Economics
This block will focus on the market forces of supply and demand, supply and demand elasticity, government policy, gross domestic product (GDP),
the consumer price index, a macroeconomic theory of the open economy, etc.
Economic Competitiveness
Topics covered in this block include foreign market entry modes, process of foreign direct investment, analytical frameworks for assessing national
competitiveness, the risk assessment for business decisions, etc.

At the end of the module you will be able to:

1. Identify and describe the main features, trends & influences of the global business environment on international organisations.
2. Analyse various global and/or international business contexts and how these affect the strategic development of industries, markets and organisations.
3. Apply basic macro-economic theory in an international business environment and use economic analysis to examine major social and economic issues in the UK and beyond.

More information

GA5001 -

Academic Language Skills for Newcastle Business School (Optional, 0 Credits)

Academic skills when studying away from your home country can differ due to cultural and language differences in teaching and assessment practices. This module is designed to support your transition in the use and practice of technical language and subject specific skills around assessments and teaching provision in your chosen subject. The overall aim of this module is to develop your abilities to read and study effectively for academic purposes; to develop your skills in analysing and using source material in seminars and academic writing and to develop your use and application of language and communications skills to a higher level.

The topics you will cover on the module include:

• Understanding assignment briefs and exam questions.
• Developing academic writing skills, including citation, paraphrasing, and summarising.
• Practising ‘critical reading’ and ‘critical writing’
• Planning and structuring academic assignments (e.g. essays, reports and presentations).
• Avoiding academic misconduct and gaining credit by using academic sources and referencing effectively.
• Listening skills for lectures.
• Speaking in seminar presentations.
• Presenting your ideas
• Giving discipline-related academic presentations, experiencing peer observation, and receiving formative feedback.
• Speed reading techniques.
• Developing self-reflection skills.

More information

HR9508 -

Employability & Career Planning (Core, 20 Credits)

This module gives you the skills and knowledge you need to successfully obtain an undergraduate placement and/or a graduate-level role when you leave university. It is specifically concerned with your employability and therefore includes opportunities each week to practice and develop skills in a safe and supportive environment. You will study a number of important topics such as career planning, writing CVs, cover letters and application forms, psychometric testing, competency-based interviews, assessment centres and current trends in recruitment and selection practice, including use of social media. When you complete this module, you will have the skills, ability, and confidence to make an impactful application to any employer. The module also supports you if you have a compulsory year abroad as part of your programme.

More information

HR9510 -

Human Resource Management (Core, 20 Credits)

“Human Resource Management” will take you on a journey through the modern organisation offering you the opportunity to understand how Human Resource Professionals contribute to the strategic direction of the organisation. You will spend the first week developing a framework for personal skill development in Human Resource Management which you will then use each week when focusing on a specific topic.

Incorporating issues of ethical leadership and sustainability you will cover eleven main topics in Human Resource Management:

• Human Resources Service Delivery
• Recruitment and Selection
• Learning and Development
• Talent Management
• Equality and Diversity
• Managing Absence
• Performance Management
• Total Reward
• Employee Engagement
• Conflict in the Workplace
• Supporting Organisational Change

This module will provide you with the key theoretical arguments in Human Resource Management and on completion of the module you will have begun to identify and develop the skills and knowledge required to be a Human Resource Professional in today’s workplace.

More information

MK9512 -

Marketing Research and Planning (Core, 20 Credits)

The aim of this module is for you to develop a comprehensive understanding of the roles of ‘Marketing Planning’ and ‘Marketing Research’ in a successful organisation. You will gain an understanding of how marketing planning and marketing research can assist managers, entrepreneurs and other stakeholders in their relentless pursuit of gaining competitive advantages. First, the principles of marketing research are presented. This involves exploring areas such as qualitative and quantitative research. From here the fundamentals of marketing planning are discussed, underpinned by the core components of the marketing mix and analysis frameworks. Thus, a highly structured approach will be provided for you to undertake the module successfully.

Upon completion of the module, you will be able to:
• Describe and explain the key theoretical terms and concepts of marketing research. You will furthermore receive first-hand experience of qualitative and quantitative marketing research in the interest of developing qualitative and quantitative marketing research skills.
• Describe and explain the key theoretical terms and concepts of marketing planning. In addition, you will have the appropriate skills to develop research-driven marketing plans.

More information

MK9513 -

Retail and Multichannel Marketing (Optional, 20 Credits)

This module aims to provide you with the knowledge and skills covering a variety of strategic marketing principles and tools used by retailers to satisfy both transactional and relational objectives.

You will consider the principles of retailing and how they translate into the practice of digital alternatives which have evolved in this dynamic sector, enabling retailers to engage and interact with you across various platforms, channels (multi and omni) and touchpoints.

The issues you will cover can be split into three themed areas:
1 The principles of Retailing: its role and importance to the economy and to customers and their decision making/buying.
2 The Retail Mix: an applied marketing mix e.g. buying and selling, merchandising, service, store environment and image etc. and
3 The Digital Revolution: and how it has further evolved the retail function into a multichannel approach for ‘media meshing’ customers, requiring different approaches to the standard Retail Mix.

On completion of this module you will be able to link theory to practice and analyse the options for different trading platforms for different types of offerings of goods and services to different target markets, thereby interpreting and rationalising solutions to a range of business problems across alternative business retail models.

More information

MK9514 -

Customer Experience and Relationship Marketing (Optional, 20 Credits)

The overall intention of this module is to encourage you to think about the relationships that companies have with their customers over a period of time, rather than view each customer purchase as an individual ‘transaction’. Given the increasing use of online business models and consumer savviness of how to move between suppliers, the importance of managing the customer experience has never been higher. With this in mind you will address the following themes:

• Customer Experience (CX): You will be introduced to the concept of CX: (defined as your customers’ perceptions – both conscious and subconscious – of their relationship with your brand resulting from all their interactions with your brand during the customer life cycle). You will explicitly consider how CX permeates different brands, forms of company contact and even online versus offline business models.
• Customer Journey Mapping: You will also be introduced to the principles of managing the customer decision making journey and all of the company-customer touchpoints that occur prior, during and post-consumption.
• Service Design: Using principles of lean systems, you will appreciate how organisations design systems to add value to the customer experience.
• Customer Satisfaction and Loyalty: You will consider how customer satisfaction is defined and measured in practice, and also reflect on the relationship between satisfaction and customer loyalty (incorporating the use of loyalty schemes). This will include appreciating relevant metrics (satisfaction, retention, and other models such as ‘recency frequency value’).
• Customer Feedback and Complaint Handling: You will consider how organisations should respond to negative scenarios with a view to retaining customers and limiting reputational damage.
• Relationship Marketing: Much of the module content stems from the overarching principle of Relationship Marketing, and you will be encouraged to critically explore this area of literature and consider the three core pillars of RM: acquisition, retention and dissolution.
• Introduction to Database Marketing: As part of understanding customer relationships, you will be introduced to the principles of using a database to manage the customer relationship.

More information

MK9515 -

Dynamics of Marketing in Sport, Music, and Fashion (Optional, 20 Credits)

This module helps you gain an in-depth and up-to-date understanding of marketing practice in sport/music/fashion industry, and develop your marketing and management skills including communication, problem solving, data analysis, teamwork etc. The main contents of the module will cover the following topics:
• Main issues in sport/music/fashion industry;
• Emerging trends in sport/music/fashion marketing;
• Understanding sport/music/fashion consumers and fans;
• Marketing of sport/music/fashion products;
1. Products and branding
2. Price
3. Place
4. Promotion
• Marketing through sport/music/fashion events;
1. Event marketing
2. Sponsorship
• Best marketing practice and successful campaigns
• Developing an integrated marketing plan (including marketing metrics)
• Ethical issues in sport/music/fashion marketing (e.g. copyrights, intellectual property rights, ambush marketing, false advertising etc.)
• Career directions and related jobs

More information

MK9516 -

Communications and Content Marketing (Optional, 20 Credits)

This module involves you developing a foundational knowledge of key marketing communication methods, content marketing and learning to appreciate the basics of the ‘conversation’ that surrounds brands and campaigns on various platforms (including online). Lectures and seminars provided will include:

• MARCOMMS methods (i.e. the promotional mix)
• Different channels to engage customers (offline, online)
• The digital platforms and channels as an increasingly important aspect of modern day marketing
• Understand that the modern marketing environment has no borders; the audience can be, and often is, global.
• What’s your message, your big idea, your story? - Develop a basic understanding of what engages audiences (i.e. the ‘content’ of marketing campaigns).
• What’s the talk on the street? - Consider the fundamental elements of the ‘buzz’, hype, or conversation around a brand or company’s marketing campaign.
• Measurement behind the methods and madness – the basics of tracking and measuring marketing communications on various platforms.
• The limits of what you can say to customers – appreciate that some messages aren’t appropriate or fair for some audiences, at certain times.

More information

NX9523 -

Business Professional Practice (Core, 20 Credits)

This module aims to prepare you for your future studies at Level 6 and work-based learning. It focuses on developing your skills and abilities to critically assess, analyse and manage business-based problems and projects, with emphasis on a range of business models

The module will focus on specific discipline areas to support demonstration of understanding and application of relevant theory from your professional/academic area as appropriate. There also will be some opportunities to consider broader contemporary challenges for organisations in responding to changing practices of responsible and sustainable management.

On completion of the module you will have enhanced your problem-solving skills and will be able to manage complex projects. By focusing on advanced group and team working skills, research and complex problem solving skills, project management, communication skills and self-directed learning, you will also develop employability and leadership attributes, including set direction, engage, drive, collaborate, learn, innovate and act with integrity.

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NX9524 -

Digital Business (Core, 20 Credits)

Throughout this module you will be introduced to the opportunities and challenges posed by doing business in an increasingly digital domain. This module is designed to give you an understanding of how using online channels impacts upon different parts of the organisation, and will in particular focus upon 3 core areas of business:
Digital Business Strategy: You will develop an understanding of the cost structures associated with using digital channels, different business models (including omni and multiple channel business strategies), distance issues around serving global markets and implications in terms of taxation and service delivery.
Marketing: In this part of the module you will consider changing consumer media consumption and behaviour; social media and m-commerce; customer relationship building in an online context, digital brand communities and performance metrics.
Supply Chain Management and Information Systems: You will also develop and appreciation of the role of supply chains in serving global markets, addressing issues such as the application of various systems to facilitate digital transactions (e.g. ERP, CRM) and issues related to web performance (e.g. web design and google analytics).

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NX9527 -

Newcastle Business School Study Abroad Semester (Optional, 60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to study abroad in Semester 2 of Year 2. You will undertake a semester of study abroad at a European University under the Erasmus+ exchange scheme, or at an approved partner University elsewhere equivalent to 60 credits (30 ECTS).

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning.

When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

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NX9525 -

Newcastle Business School Work Placement Year (Optional, 120 Credits)

The Work Placement Year module is a full year 120 credit module available on degree courses which include a work placement year which is taken as an additional year of study between levels 5 and 6. The placement consists of 48 weeks of full time work experience in a host organisation which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 120 credit Work Placement Module and on your degree certificate in the format “Degree title (with Work Placement Year)”. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University.

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NX9526 -

Newcastle Business School Study Abroad Year (Optional, 120 Credits)

The Study Abroad Year module is a full year 120 credit module which is available on degree courses which include a study abroad year which is taken as an additional year of study between levels 5 and 6. You will undertake a year of study abroad at a European University under the ERASMUS+ exchange scheme or at an approved partner University elsewhere equivalent to 120 UK credits.

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. At the end of the module you will have adapted to and appreciated a different cultural and learning environment and developed ability. You will have developed your interpersonal and intercultural communication skills as a result of your learning in an international environment.

This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Study Abroad Year is recognised in your transcript as a 120 credit Study Abroad Module and on your degree certificate in the format “Degree title (with Study Abroad Year)”. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University.

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NX9528 -

Newcastle Business School Blended Placement Year: Work Placement Semester (Optional, 60 Credits)

The Work Placement Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester long work placement. The placement consists of a period of full time work experience in a host organisation equivalent to a full semester of study which is relevant to your studies.

The placement is an important element of your course structure and it will provide you with the opportunity to:

• Experience the environment of a real workplace which will help you decide the type of career you would like to follow after graduation
• Develop your organisational and interpersonal skills required to enable you to work efficiently as a member of a team
• Acquire and develop relevant technical skills associated with the nature of your work
• Identify, analyse and discuss with experienced practitioners how theoretical concepts are adapted and applied to suit practical requirements
• Apply knowledge that will help you to plan and evaluate future study and career development.


This is a Pass/Fail module and so does not contribute to your degree classification. When taken and passed, however, the Placement Year is recognised in your transcript as a 60 credit Work Placement Module. The learning and teaching on your placement will be recorded in the training agreement signed by you, the placement provider, and the University. Combining this with the study abroad semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

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NX9529 -

Newcastle Business School Blended Placement Year: Study Abroad Semester (Optional, 60 Credits)

The Study Abroad Semester module is a semester long 60 credit module which is available on degree courses which include the option to take a blended placement year of Work and Study Abroad which is taken as an additional year of study between levels 5 and 6.

On this module you will undertake a semester of study abroad at a European University under the Erasmus+ exchange scheme, or at an approved partner University elsewhere equivalent to 60 credits (30 ECTS).

The study abroad placement is an important element of your course structure and gives you access to modules from your discipline taught in a different learning culture and so broadens your overall experience of learning. When taken and passed the study abroad semester will be recognised in your transcript as a 60 credit Study Abroad Module. The learning and teaching on your study abroad placement will be dependent on the partner and will be recorded in the learning agreement signed by you, the host University, and the University. Combining this with the work placement semester as part of the third year out of the University, this will be recognised on your degree certificate in the format “Degree title (with Study Abroad and Work Placement Year)”.

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HR9610 -

Critical Organizational Analysis (Core, 20 Credits)

The aim of this module is to encourage engagement with Organisation Theory through offering a comprehensive account of ideas, perspectives and practices of organisation. You will learn to analyse organisations, people and organising practices through critical employment of Organisation Theory which challenges conventional understanding of organisations. You will learn to explore the impact of recent trends in Organisation Theory and Practice on people and their behaviour in organisations.

The module links topics on Organisation Theory and Practice:
• Introduction to Organisation Theory, and implications for practice: overview of three main perspectives (Modern, Symbolic and Contemporary)
• Organisation Theory:
o Theorizing relationship between Organisation and its environment
o Theorizing different perspectives on Culture and Organisation, and managing across cultures
o Theorizing organisational (physical and social) structure
o Theorizing power, control and conflict (including the feminist perspective)
o Theorizing Identity and organisational behaviour
• Applications in practice:
o Organisational Design, Sustainable Organisational Design
o Organisational learning, tacit knowledge and knowledge management
o Organisational change, change management, and sustainable development
o Aesthetics and organisations, performance, narrative, theatre and organisation
o Managing culture, people and behaviour in organisations, and managing across cultures

Upon completion of the module you will gain an in-depth understanding of:

o The major perspectives on Organisation Theory
o ‘Critical’ organisation theory and management practices
o The recent trends in organising practices
o Theory and practices involved in working in multi-cultural organisations with an awareness of ethical considerations.
o How to form your own construction of knowledge on organisations, managing people and their behaviour

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MK9616 -

Contemporary Marketing Strategy (Optional, 20 Credits)

This module will extend your knowledge and understanding of marketing acquired from your previous studies into the marketing strategy area (approach and application). You will learn to apply the principles and techniques of marketing strategy across a wide range of goods and services in different markets. You will learn to use models which help marketing managers to make more informed decisions (e.g. new product development, brand repositioning, deletion, sales force management and communication techniques). You will undertake analysis of complex situations via the use of case studies and learn how to present solutions through group discussions. The ability to think strategically will be expressed in the production of marketing plans.
Within this module, you will cover three main areas associated with contemporary marketing strategy:

1) Designing appropriate marketing strategies:

• Assessing internal and external environments
• Strategic marketing decisions: choices and mistakes
• New product development
• Branding strategies
• Relational and sustainability strategies

2) Implementation of strategies:

• Implementing services marketing strategies
• Delivering customer value
• Sales management strategies
• Retail management strategy
• Marketing metrics

3) Emerging areas in contemporary marketing strategy:

• Internal marketing
• Marketing across the border
• Social and ethical strategies
• Internet marketing

On completing the module you will be able to critically evaluate the usefulness of marketing knowledge in business decision making and apply marketing theory strategically. You will also develop the skills required for effective Integration of learning from marketing and other business areas into a plan for solving business problems.

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MK9617 -

Buyer Behaviour and Integrated Marketing Communications (Optional, 20 Credits)

This module brings together two important and closely related areas of study for marketing and business students, namely understanding how buyers behave and make decisions, and how to use this knowledge to effectively communicate with selected target markets.
The study of theoretical frameworks underpins the module, which is then applied to a variety of buyer and business contexts. Lectures are used to impart the theory and the seminars are a mix of practical and case study applications and academic material designed to encourage application of theory and critical thinking. The assessment provides you with the opportunity to utilise the theoretical frameworks in a hypothetical business scenario of your choice.

The module aims to:

• Introduce you to the related concepts of buyer behaviour and marketing communications. The structure of the module will first allow you to appreciate the value of analysing consumer behaviour and then use this information to develop appropriate and informed marketing communications campaigns.

• The teaching, learning and assessment strategies employed (largely focusing on a case study approach) encourage you to think critically and apply the knowledge gained into practical business scenarios.

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MK9619 -

Digital and Data Driven Marketing (Optional, 20 Credits)

This module is designed to develop your skills in understanding how one-to-one forms of marketing communications, across offline and online channels, can be combined into an overall campaign with the ability to generate new customers and enhance existing relationships. To do this, the module is broken into three distinct themes:

Theme One - Principles of Direct and Digital Marketing: In this part of the module you will cover the fundamental practices in the direct marketing field, which will include acquisition and retention strategies, customer profiling and segmentation, database marketing, permission marketing and personalisation, relevant legislation and marketing metrics.

Theme Two - Digital Media: In this section you will explore the range of communications media available, ranging from traditional offline channels (such as direct mail and telemarketing) through to the ever-growing range of digital media options (including social media, email, web design and mobile commerce).

Theme Three - Campaign Planning: Here you will be introduced to the principles of campaign design, from initial context analysis and goal setting through to campaign implementation and evaluation. You will be encouraged to combine different marketing communications tools as part of an integrated campaign.

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MK9620 -

B2B Marketing (Optional, 20 Credits)

This module provides the knowledge and skills necessary for you to understand, and pursue a career in, Business to Business Marketing and/or Sales Management. Learning will be via lectures, seminars and independent study.

Within the module, you will cover these main topics:
• The role, extent and importance of B2B Marketing
• Organisational Buyer Behaviour
• Interorganisational relationships & CRM
• Appointing and managing channel intermediaries
• Business services
• Sales and the Organisation / Sales Strategies / the Sales-Marketing interface;
• Market Data, Customer Insight, Objectives and Metrics
• Time & Territory Management
• Prospecting, Qualification & Sales-related Events
• Objection Handling, Negotiation, Finance & Closing Sales
• Influence Strategies and the Ethics of Sales Management
• New Business Sales vs Key Account Management
• Targets, Forecasting, Metrics & Sales Pipeline Management
• Managing and Leading a Sales Team

During the module you will fine-tune your existing Marketing skills and gain a robust understanding of the Sales function. You will critically analyse existing theory and practices, contribute your own ideas, and explore ways to apply this academic knowledge to an authentic commercial context. As a result, on embarking upon your career, you should be a skilled, informed practitioner able to deliver demonstrable value to your business and its stakeholders, and to differentiate yourself positively within a competitive employment market.

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NX9624 -

Management Enquiry (Optional, 40 Credits)

The Management Enquiry module is a student-led individual project that enables you to undertake a significant piece of assessed work commensurate with a capstone module. The module aims to provide you with an opportunity to demonstrate an authentic engagement with managers and/or professionals in your discipline, and to integrate the knowledge you have developed during your programme to explore the theory in practice. The learning on this module is experiential and problem based, where the focus is upon you discovering, probing and questioning key practice-based issues. Through the module you will be offered the opportunity to develop and enhance key transferable employability skills including; time management, project management, communication (written, aural and verbal), negotiation, persuasion and influence, discovery, initiative, problem-solving and analysis.

The module has five thematic areas; explore, review, engage, reflect and connect. These form the key elements of the assessed submission.

Part A (35%, 3,500 Words)
• Explore: Interviewing a manager and/or professional in your discipline. In this interview you will either explore a key issue which you feel the discipline is facing or, alternatively, explore with the manager or professional the key issues that they feel they are facing in practice. It is expected that you will apply appropriate interview methods and provide evidence of the interview within the submitted enquiry report (e.g. within the appendices).
• Review: Critically examining the appropriate literature to support the exploration, displaying an ability to critically assess and appraise the knowledge of your discipline related to a specific key issue arising from your exploration.

Part B (65%, 6,500 Words)
• Engage: Displaying an authentic engagement with the discipline problem/issue identified in Part A, by collecting/generating and analysing further live data (beyond the initial interview) regarding the discipline problem/issue. This live data may be primary data (e.g. further interviews with, or questionnaire to, managers and/or professionals in practice) or secondary data (e.g. industry data). Application of appropriate, ethically-considered, research methods and appropriate qualitative or quantitative data analysis.
• Reflect and Connect: Demonstrating an ability to critically evaluate and reflect on the issues arising from the Management Enquiry. Demonstrating how you have connected and fed-back to the participants of the Enquiry (usually the manager and/or participants) your key findings to provide clear prioritised, well-justified, practical and actionable recommendations for change/enhancement/improvement to existing practice to show how the recommendations would potentially affect workplace professional decision making.

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NX9625 -

Dissertation (Optional, 40 Credits)

The dissertation module aims to equip you with the necessary intellectual and practical skills for undertaking an individual student-led, ethical investigation into an applied business (or the named degree) problem or issue. In addition, the dissertation aims to equip you with key transferable, employability skills, including: time management, project management, communication (written and verbal), negotiation, persuasion and influence, discovery, initiative, creativity and innovation in problem-solving, analysis.

The module is student-led but you are supported by, initially, weekly lectures and seminar-workshops which provide an introduction to undertaking Business-Management research followed by one-to-one or small-group supervision meetings.
The lectures and seminar-workshops will cover the following topics:
1. Developing a research aim/question (focusing and scoping the research)
2. Developing a literature review
3. Writing a research proposal
4. Researching ethically
5. Quantitative research techniques
6. Qualitative research techniques
7. Quantitative analysis techniques
8. Qualitative analysis techniques

Upon completion of the module you will be able to:
1. Conduct independent and ethical academic research involving the application and critical evaluation of appropriate theories and models,
2. Engage critically with relevant literature to establish a framework in which to analyse and synthesise the results of your primary or secondary research
3. Generate / collect relevant primary or secondary data using an appropriate and justified method
4. Analyse your data using an appropriate and justified method of analysis
5. Recognise the ethical implications of your work
6. Critically evaluate the source of your data and the method you adopted

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NX9626 -

Undergraduate Consultancy Project (Optional, 40 Credits)

The module aims to provide you with an opportunity to integrate the knowledge acquired during the programme and apply this to a consultancy project for a real organisation. This consultancy project provides a vehicle for participants to develop and demonstrate key employability skills, to relate theory to practice, and to undertake a significant piece of assessed work commensurate with a capstone module.

You will work on behalf of an external organisation, which has identified a business problem or question, requiring a solution, working in small group of typically 4 individuals (you will select their own team members), participating in group and individual activities. The host organisation will provide a project briefing, and review; students will be supported by appropriate academic input and guidance from Newcastle Business School in the form of a mentor and via the Business Clinic.

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SM9627 -

Sustainable Strategies (Core, 20 Credits)

1. Understanding strategy as a concept and developing a broad perspective on different schools that comprise it.
2. Deliberate perspective: Examining the premises and application of design, planning and positioning. Examining the limitations and moorings and critiquing analytical frameworks, some of which have been delivered in level 4 and level 5. E.g. SWOT and SSWOT (sustainability SWOT), five forces, value chain, value activities (including a focus on social and environmental value) and generic strategies will be looked at in conjunction to build on prior discrete knowledge students will have of these concepts.
3. Emergent perspective: The premises of strategic learning, strategic leadership (including power), culture as some of the emergent perspectives.
4. Innovation, value creation and value appropriation from an ethics and broadly scoped sustainability perspective.
5. Understanding how delivering innovation has become the holy grail of firm pursuits, and how it relates with different stakeholders. This will include a perspective on the digital internet enabled environment to examine path breaking innovation at a macro level in interface with firm capabilities to survive, adapt and sustain growth.
6. A stakeholder view on sustainability: Understanding the wider set of stakeholders that business organisations need to keep in perspective & how it affects long run sustainability.

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